Mobium Releases Virtual Book on BTB Branding

Share this article:
Mobium Creative Group, an integrated business branding agency, is expected to release Mobium 1.0 today.


Mobium 1.0 is a 600-plus page virtual branding book intended to provide business-to-business marketers and communications professionals with analytical tools for integrated BTB branding. It includes anecdotes, graphics and tactics.


Solutions covered include delineating and increasing the scope and impact of a brand and amassing and assessing critical data about customers that may dictate a brand's integration into an effective communications program.


Categories covered include understanding change, five ways to handle change tactically, a shift in the control of information and why products are bought, not sold. Many case studies examine solutions in action.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.