Mobile-Optimized Site

Theater titans unleash multichannel
 strategies to fill seats

Theater titans unleash multichannel
 strategies to fill seats By

As the holiday movie season gears up, so do the marketing programs of theater operators AMC Entertainment and 
Regal Entertainment Group — marketing strategies that have come to rely upon online sales of tickets and partnerships with online ticket vendors.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.