mobile

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

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The ring of the mobile register is music to marketers' ears.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

App of the Week: Battery Doctor

App of the Week: Battery Doctor

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Battery Doctor aims to extend mobile devices' battery life by up to 50%.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

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The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

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OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

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A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

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Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

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Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

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Mobile data is this music and arts festival's jam.

Feeding the Mobile Sharks	[Infographic]

Feeding the Mobile Sharks [Infographic]

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Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Targeting, Taps and Total Sales

Targeting, Taps and Total Sales

This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

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Forrester's chief of idea development tells why mobile's moment has officially come.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

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Why marketers should focus on meaningful moments rather than the overall customer journey.

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

Three examples of how mobile could enhance a multichannel marketing campaign.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...