mobile

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Targeting, Taps and Total Sales

Targeting, Taps and Total Sales

This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

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Forrester's chief of idea development tells why mobile's moment has officially come.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

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Why marketers should focus on meaningful moments rather than the overall customer journey.

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

Three examples of how mobile could enhance a multichannel marketing campaign.

Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

Back to the Future with Pay-Per-Call Marketing

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

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If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

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People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

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The Chicago-based hotel provides guests with their own digital and mobile concierge.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

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New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

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The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Testing Helps Topshop Find the Right Fit

Testing Helps Topshop Find the Right Fit

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The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

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We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Slow Mobile Websites Equal Instant Death

Slow Mobile Websites Equal Instant Death

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Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

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Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

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Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

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Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

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