The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Feedback from customer communities revealed that it was time for a new look.
The media company sends targeted push notifications based on in-app behaviors.
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.
Mobile data is this music and arts festival's jam.
Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...
The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.
Why this is the year—and era—of change in the field of marketing.
When it comes to mobile conversions, many retailers can't get off of the bunny hill.
Forrester's chief of idea development tells why mobile's moment has officially come.
Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Three examples of how mobile could enhance a multichannel marketing campaign.
It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?
What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.
Today's marketer needs to be digital, mobile, social, personal, and always on.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
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