Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?
31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.
Five things email marketers should consider to keep up with consumers' mobile behaviors.
The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.
IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.
Creativity, data, measurement, and mobile are the social network's main pillars.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.
Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.
More than three quarters of brand marketers consider programmatic important, but few implement the practice.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
The ring of the mobile register is music to marketers' ears.
Can you guess which movie would be email?
Battery Doctor aims to extend mobile devices' battery life by up to 50%.
Give the gift of simplicity this holiday season.
The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.
OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.
Mobile should be part of your overall strategy, not just a series of disconnected campaigns.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
Feedback from customer communities revealed that it was time for a new look.
The media company sends targeted push notifications based on in-app behaviors.
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.
Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.
The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...