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Do you have that in yellow? NYC tests taxi shopping

February 08, 2012

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and we want to hear from you. Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.
 

Let's do the Wave ... report

February 01, 2012

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
 

Where are your customers?

February 01, 2012

Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
 

AT&T CMO heralds targeted approach

February 01, 2012

Unlike most marketers, David Christopher, AT&T's CMO of Mobility and Consumer Markets, doesn't credit communications and creativity as his primary driving motivators. For Christopher, it's the power and speed of technology that have made his career most rewarding.
 

Q&A: Paul Notzold, group creative director, Aspen Marketing Services

February 01, 2012

Paul Notzold, group creative director at Aspen Marketing Services, a division of Epsilon, says good targeting is about building authentic experiences.
 

Insurance marketers leverage targeted marketing

February 01, 2012

Healthcare reform and signs of economic recovery have insurance marketers retooling their direct marketing efforts to drive relevant messaging to consumers and prospects.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

Westlake Ace launches mobile campaign

January 26, 2012

Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.
 

Verizon Wireless revenue up

January 24, 2012

Verizon Wireless reported record growth in revenue in the fourth quarter of 2011, with a 7.7% year-over-year increase to $28.4 billion compared with Q4 2010, the company said in a Jan. 24 earnings statement. Revenue for the year rose 4% to a total of $110.9 billion, compared with the same period in 2010.
 

New RIM CEO appointed following executive shuffle

January 23, 2012

Company insider Thorsten Heins has been named president and CEO of Research In Motion, Inc. (RIM), the company that markets the Blackberry, said Paul Carpino, RIM's VP of investor relations, on Jan. 23 in a conference call. Heins said RIM is currently in the process of recruiting a new CMO.
 

Survey: Only 4% of consumers prefer mobile apps when shopping

January 16, 2012

Though consumers clearly use their tablets to shop — a survey released Jan. 16 by rich media marketing company Zmags found that 87% of tablet owners did their holiday shopping using their tablets this year — only 4% of those surveyed said they prefer using mobile branded apps for shopping.
 

McKinney exec named director of retail and shopper marketing

January 09, 2012

North Carolina-based marketing agency McKinney named VP/account director Jim Reath its director of retail and shopper marketing, an expansion of his current role. He was also promoted to EVP and will have a seat on McKinney's board of directors.
 

Sext education direct to your phone

January 04, 2012

The power of mobile and the ubiquity of the Internet are being harnessed by a variety of health organizations to give kids the skinny on sex.
 

M-commerce profit surge helps ring in the holidays

Alex Palmer January 01, 2012

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
 

Choosing the right mobile ad network for your brand

Jon Schepke, president, SIM Partners January 01, 2012

Mobile advertising is a fragmented market, with sketchy data on ad network market share and revenue.
 

Active Ride Shop bolsters email acquisition database

January 01, 2012

Active Ride Shop, a Mira Loma, Calif.-based skateboarding outfitter, has a passionate customer base that enthusiastically turns out for skating competitions, fashion shows and other brand events.
 

Political marketers gear up for the 2012 season with interactive direct mail tools

January 01, 2012

The 2012 campaign season is already heating up, and while politicians will be buzzing about their social media and digital marketing tactics, direct mail is a stalwart for political campaign marketing that isn't going anywhere.
 

'Twas the merry season of mobile

January 01, 2012

As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
 

Digital marketers' next stop: 
the mobile home screen

Russell Glass, CEO, Bizo December 01, 2011

There is a piece of real estate in the digital world that has been around since the advent of the LCD screen on cell phones that nobody has yet figured out. Let's call it the "M-Spot," as in the "most valuable piece of digital real estate on the planet" spot.
 

Lane Bryant puts personal spin on its sexy integrated campaign for slimming jeans

December 01, 2011

To help spread the word about its new line of "Tighter Tummy Technology" slimming jeans and slacks, dubbed "T3," curvy fashion designer Lane Bryant pulled out all the marketing stops: giveaways, a Facebook sweepstakes, direct mail, TV spots, email and mobile.
 

Taco Bell promotes MTV VMAs with 
QR codes on meal packages

December 01, 2011

Taco Bell teamed up with MTV Networks and mobile barcode developer Scanbuy to help customers "Feed The Beat" in the six weeks leading up to the channel's "Video Music Awards" show in August. Quick response (QR) codes printed on VMA-themed packaging, designed by Draftfcb, provided access to exclusive, sneak-peak music and video content on a mobile website.
 

Philips Electronics' contest in tune with aspiring musicians

December 01, 2011

As part of Royal Philips Electronics' "Obsessed with Sound" campaign, aspiring composers uploaded original tracks to SoundCloud for the chance 
to have their pieces recorded by Holland's Grammy-
winning Metropole Orchestra and produced by the legendary Steve Lillywhite.
 

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

December 01, 2011

Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics
 

Marketers ramp up real-time strategies

December 01, 2011

Ask any marketer what it takes to effectively reach consumers in a digitized, mobilized and socialized shopping environment and undoubtedly he will say you've got to target the right consumers with the right message at the right time. Increasingly, however, marketers are going beyond the notion of "the right time" by attempting to target consumers in real time with personalized and segmented interactions.
 

Specialty Foods Group to launch first-ever mobile campaign

November 23, 2011

Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.
 

Q&A: Michael Stromer, director of e-commerce and interactive marketing, JetBlue Airways

November 01, 2011

Michael Stromer, director of e-commerce and interactive marketing at JetBlue Airways, says his company takes a conservative in-flight approach.
 

Q&A: Aaron Shockey, VP of advertising and digital marketing, Neiman Marcus

November 01, 2011

Aaron Shockey, VP of advertising and digital marketing at Neiman Marcus, discusses the retailer's online strategy.
 

Theater titans unleash multichannel
 strategies to fill seats

November 01, 2011

As the holiday movie season gears up, so do the marketing programs of theater operators AMC Entertainment and 
Regal Entertainment Group — marketing strategies that have come to rely upon online sales of tickets and partnerships with online ticket vendors.
 

Email: The foundation of engaged brand commerce

Jim Davidson, manager of strategic services, Bronto Software October 01, 2011

When it is done right, email is still one of the most effective forms of marketing that companies can use, so it can and should remain as one of your primary communication channels.