May 14, 2013
Consumers—they want what they want and they want it now. So do colicky babies.
April 16, 2013
Marketers should consider shifts in spending when configuring their marketing mix.
April 02, 2013
What was the first object you touched when you woke up this morning? My money's on your mobile phone.
March 26, 2013
Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.
March 22, 2013
Lessons learned from the desktop and applied to mobile.
March 08, 2013
The director of product and industry marketing for Adobe shares her view of trends in social and mobile
March 08, 2013
Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.
March 01, 2013
The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.
March 01, 2013
A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.
February 25, 2013
Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume.
February 01, 2013
The business of NFL football is much more than the game on Sunday.
January 11, 2013
Consumers lean on their mobile devices for search.
January 10, 2013
Customer engagement is the secret ingredient in this pretzel company's campaign
January 03, 2013
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
January 02, 2013
A recap of the marketing highlights, and lowlights, from the past year
December 01, 2012
Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.
December 01, 2012
In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.
November 27, 2012
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
November 21, 2012
IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.
November 20, 2012
The lingerie brand counts down to the Victoria Secret Fashion Show with a fitness-focused mobile campaign aimed at building customer engagement
November 09, 2012
Marketers focus on the three W's (who, what, and where) when targeting digital consumers
November 07, 2012
The retailer bulks up its member rewards program as part of its holiday integrated retail approach.
November 01, 2012
Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.
November 01, 2012
While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.
October 31, 2012
Customer experience is king when it comes to travel this holiday season.
October 30, 2012
The International Data Group's study reveals mobile's transformation into the one-size-fits all device.
October 29, 2012
Publishers Clearing House is so focused on constructing a compelling mobile experience that it acquired a mobile advertising company as part of its build out.
October 18, 2012
Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.
October 11, 2012
Sprint Nextel and Barkley discuss the emotional and rational reasons behind mobile shopping for older and younger generations
October 11, 2012
Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
