The recent hype about messaging apps underscores the SMS marketing opportunities.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
When your business is content, how you organize that content is as important as its quality—especially online.
4 ways marketers can use mobile to engage on-the-move millennials.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
4 ways marketers can get the most out of mobile research.
NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
What your marketing organization can do to better prepare for the "Year of Empathy."
Direct response marketers meet your new best friend: the Facebook page post ad.
SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
30 marketing pundits predict what will catch fire in marketing this year.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
The car company revs up an interactive gaming experience to generate leads and increase brand awareness.
Will SMBs fulfill their New Year's resolutions for marketing enhancements?
The home improvement retailer builds in-store engagement and revenue through its mobile app.
A UK company that hosts online luxury car sweepstakes takes a risk and wins big with agile email and dynamic content.
Consumers' hunger for shopping grows from Thanksgiving to Cyber Monday, but their mobile appetite dwindles.
Kmart, Home Depot, Nordstrom, and OfficeMax will prevail in inboxes; Amazon and Bergdorf's will falter, a study claims.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
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