mobile

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

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Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

4 Statistically Proven Ways Marketers Can Drive Customer Calls

4 Statistically Proven Ways Marketers Can Drive Customer Calls

Research from Google says that 70% of mobile searchers make phone calls to businesses. And the vast majority of those people make phone calls within a few minutes of their search. You need to be ready when those calls come in.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

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Mobile data is this music and arts festival's jam.

Feeding the Mobile Sharks	[Infographic]

Feeding the Mobile Sharks [Infographic]

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Mobile shoppers are out there. Dun dun, dun dun, dun dun dun dun...

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

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The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

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The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No Chicken

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The poultry processor launches a 360-degree campaign to generate awareness for a new product.

Mobile Attribution Is a Work in Progress

Mobile Attribution Is a Work in Progress

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Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.

Targeting, Taps and Total Sales

Targeting, Taps and Total Sales

This webinar is a must for brand managers, media planners and strategists responsible for mobile advertising budgets. In just 60 minutes, you'll know how to ensure your media dollars are invested wisely.

2014: The Year of Transition for Marketers

2014: The Year of Transition for Marketers

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Why this is the year—and era—of change in the field of marketing.

Scaling the Mobile Mountain [Infographic]

Scaling the Mobile Mountain [Infographic]

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When it comes to mobile conversions, many retailers can't get off of the bunny hill.

This Really Is the Year of Mobile. Seriously.

This Really Is the Year of Mobile. Seriously.

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Forrester's chief of idea development tells why mobile's moment has officially come.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

The Secret to Finding Your Underwater Dog

The Secret to Finding Your Underwater Dog

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Why marketers should focus on meaningful moments rather than the overall customer journey.

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

1 Part Mobile + 2 Parts Creativity = Marketing Campaign Success

Three examples of how mobile could enhance a multichannel marketing campaign.

Mobile Acquisition: Reaching the Untethered Customer

Mobile Acquisition: Reaching the Untethered Customer

It's no secret that your customers are transitioning to mobile at lightning speed—but is your marketing strategy keeping up with the pace of today's hyperconnected, on-the-go customer?

Back to the Future with Pay-Per-Call Marketing

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

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If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Mobile Video Ad Dollars to Rival Desktop in Five Years

Mobile Video Ad Dollars to Rival Desktop in Five Years

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People already watch more video on smartphones and tablets than they do on desktops and laptops, says a new study.

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

Digital and Mobile are The Godfrey Hotel's Greatest Amenities

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The Chicago-based hotel provides guests with their own digital and mobile concierge.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

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New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

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The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

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