mobile

The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

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We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

The Payoff of Website Personalization

The Payoff of Website Personalization

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Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

Slow Mobile Websites Equal Instant Death

Slow Mobile Websites Equal Instant Death

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Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

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Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

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Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Content Marketing and Data Make Up AHRN.com's Brigade

Content Marketing and Data Make Up AHRN.com's Brigade

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The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.

Text-Messaging Apps Help Marketers Expand Their Reach

Text-Messaging Apps Help Marketers Expand Their Reach

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The recent hype about messaging apps underscores the SMS marketing opportunities.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

Infographic: Return Your Customers' Love

Infographic: Return Your Customers' Love

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Consumers subscribe to brands' mobile messages, but then many marketers disconnect.

Mobile Advertising Reigns Supreme in Dining Industry

Mobile Advertising Reigns Supreme in Dining Industry

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Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.

Even for Mobile, Retail's Priorities Are Location, Location, Location

Even for Mobile, Retail's Priorities Are Location, Location, Location

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One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.

Macmillan Cleans Up Its Quick and Dirty Tips Site

Macmillan Cleans Up Its Quick and Dirty Tips Site

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When your business is content, how you organize that content is as important as its quality—especially online.

Reaching Millennials With Mobile

Reaching Millennials With Mobile

4 ways marketers can use mobile to engage on-the-move millennials.

Care.com Tends to its Emails With Mobile Optimization

Care.com Tends to its Emails With Mobile Optimization

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The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

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Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Google Sells Motorola to Lenovo for $2.91B

Google Sells Motorola to Lenovo for $2.91B

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The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.

Getting Mobile Customers to Talk

Getting Mobile Customers to Talk

4 ways marketers can get the most out of mobile research.

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

News Byte: Plumbers, Lawyers, and Hairdressers Gain Access to Mobile Ads

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NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.

Infographic: Marketers' Growing "App"etite

Infographic: Marketers' Growing "App"etite

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As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.

A/B Testing Helps RunKeeper Keep Pace with its Customers

A/B Testing Helps RunKeeper Keep Pace with its Customers

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The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.

14 Customer Experience Trends for Marketers in 2014

14 Customer Experience Trends for Marketers in 2014

What your marketing organization can do to better prepare for the "Year of Empathy."

Three Tips for Killer Facebook Page Post Ads

Three Tips for Killer Facebook Page Post Ads

Direct response marketers meet your new best friend: the Facebook page post ad.

Beyond the Buzz of SoLoMo

Beyond the Buzz of SoLoMo

SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.

Email: What Should Marketers Expect in 2014?

Email: What Should Marketers Expect in 2014?

Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Peering Into the Marketing Future

Peering Into the Marketing Future

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You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.

Mobile E-commerce Exploded This Holiday Season

Mobile E-commerce Exploded This Holiday Season

Shoppers have fully embraced mobile purchasing; marketers must respond in kind.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.