mobile

Zinio debuts digital magazine ad platform; Kia is first advertiser

Dianna Dilworth February 23, 2010

Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.

One more reason to love the iPhone

Dianna Dilworth January 20, 2010

Wired has a great story today about an American in Haiti who saved himself after being crushed by the earthquake with the help of his iPhone.

MTV Networks picks Crisp Wireless to create rich media mobile units

Dianna Dilworth January 06, 2010

MTV Networks is working with Crisp Wireless, a mobile ad company, to create rich media units on its mobile WAP sites. The partnership, struck last month and announced January 5, has extended MTV's mobile ad unit offerings to include rich media and custom ad design.

Google unveils Nexus One phone; Apple buys mobile ad company

Frank Washkuch January 05, 2010

Google took the wraps off its entry into the mobile device market on January 5, unveiling its Nexus One smartphone. Rival Apple, maker of the iPhone, reportedly acquired mobile advertising firm Quattro Wireless this week in the company's first jump into advertising.

Digital Insider: Patrick Moorhead, VP-director of mobile platforms, Draftfcb Chicago on mobile's growing prominence

Dianna Dilworth December 07, 2009

Agency veteran Patrick Moorhead begins his new role as VP, director of mobile platforms at Draftfcb Chicago on December 7. Moorhead spoke with DMNews about mobile marketing's growing prominence in the marketing mix, as well as some of the difficulties marketers face integrating it with a multichannel strategy.

Levi's aims to return masculinity to khakis in Dockers effort

Dianna Dilworth December 04, 2009

Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.

Tuaca Liqueur names Boxing Clever North American AOR

Kevin McKeefery November 25, 2009

Tuaca Liqueur has named Boxing Clever its agency of record for North America. The firm will handle digital and mobile marketing, as well as events.

Digby acquires mobile software firm Movaya

Cara Wood November 04, 2009

Mobile commerce provider Digby announced the acquisition of mobile software company Movaya Wireless on November 4. Terms of the deal were not disclosed. Stanley Wang, Movaya co-founder and CTO, has joined Digby as VP of engineering.

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.