mobile

Mapping the Mobile Journey

Mapping the Mobile Journey

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

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31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

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Five things email marketers should consider to keep up with consumers' mobile behaviors.

What Is Online Shoppers' Device of Choice?

What Is Online Shoppers' Device of Choice?

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The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

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IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

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Creativity, data, measurement, and mobile are the social network's main pillars.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

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Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

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Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

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Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

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More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Build a Content Strategy to Support Multichannel Marketing

Build a Content Strategy to Support Multichannel Marketing

Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

Buffalo Bills Huddle Mobile and Content Together to Win Fan Engagement

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The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

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Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

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Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

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But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

Orchestrating a "Smarter" Shopping Experience [Infographic]

Orchestrating a "Smarter" Shopping Experience [Infographic]

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The ring of the mobile register is music to marketers' ears.

If Marketing Channels Were Holiday Movies

If Marketing Channels Were Holiday Movies

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Can you guess which movie would be email?

App of the Week: Battery Doctor

App of the Week: Battery Doctor

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Battery Doctor aims to extend mobile devices' battery life by up to 50%.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

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The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

2014 Caples Awards - Best in Show: Penny The Pirate

2014 Caples Awards - Best in Show: Penny The Pirate

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OPSM and Saatchi & Saatchi Australia write a storybook ending to the dreaded eye screening process.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

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A mobile Web game is the production company's new superstar in terms of engagement and conversion.

Is Mobile More Than a Shiny New Toy? [Infographic]

Is Mobile More Than a Shiny New Toy? [Infographic]

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Marketers yo-yo on whether the channel will wind up their marketing strategy and make it go.

7 Mobile Musts From Time Warner Cable and Wells Fargo

7 Mobile Musts From Time Warner Cable and Wells Fargo

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Mobile should be part of your overall strategy, not just a series of disconnected campaigns.

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to the Big Leagues

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A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Chico's Updates Its Survey Style Through Mobile

Chico's Updates Its Survey Style Through Mobile

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Feedback from customer communities revealed that it was time for a new look.

A+E Networks Tunes Into Customers' App Preferences

A+E Networks Tunes Into Customers' App Preferences

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The media company sends targeted push notifications based on in-app behaviors.

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in Next Five Years

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That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

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The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...