mobile

Don't Sweat Tech (Well, Sweat It a Little)

Don't Sweat Tech (Well, Sweat It a Little) By

Consumers—they want what they want and they want it now. So do colicky babies.

Internet Ad Revenues Reach $36.6B, Up 15%

Internet Ad Revenues Reach $36.6B, Up 15% By

Marketers should consider shifts in spending when configuring their marketing mix.

Sleeping With Your Phone

Sleeping With Your Phone By

What was the first object you touched when you woke up this morning? My money's on your mobile phone.

Don't Miss Out on the Mobile Revolution

Don't Miss Out on the Mobile Revolution

Responsive design allows marketers to deliver a compelling and consistent experience across web and mobile channels. Here are seven reasons to take it seriously.

The ABCs of A/B Split Testing

The ABCs of A/B Split Testing

Lessons learned from the desktop and applied to mobile.

Adobe's Loni Kao Stark Talks Social and Mobile Trends

Adobe's Loni Kao Stark Talks Social and Mobile Trends By

The director of product and industry marketing for Adobe shares her view of trends in social and mobile

Don't Forget, Marketing Is About the Customer

Don't Forget, Marketing Is About the Customer By

Technology has certainly enhanced marketers' lives, but focusing on how customers want to communicate is the true secret to success.

Nokia: The Once and Future(?) King

Nokia: The Once and Future(?) King By

The once-ubiquitous mobile device manufacturer, now an underdog, puts social at the heart of its marketing mix as it tries to reclaim its stature.

Q&A: Tejal Patel, head of social commerce and performance, Nokia

Q&A: Tejal Patel, head of social commerce and performance, Nokia By

A former e-commerce guru, Tejal Patel now applies her performance marketing and accountability smarts to Nokia's social campaigns.

Wonderstruck by an Augmented Reality

Wonderstruck by an Augmented Reality By

Elizabeth Arden began using augmented reality in spring 2012 to support singer Taylor Swift's Wonderstruck perfume.

Sudden Death: The Ravens & Niners Through a Marketing Lens

Sudden Death: The Ravens & Niners Through a Marketing Lens

The business of NFL football is much more than the game on Sunday.

Infographic: Just Call on Me Brother, When You Need a Hand

Infographic: Just Call on Me Brother, When You Need a Hand By By

Consumers lean on their mobile devices for search.

Auntie Anne's Twist on Multichannel Campaigns

Auntie Anne's Twist on Multichannel Campaigns By

Customer engagement is the secret ingredient in this pretzel company's campaign

Hertz Shifts Gears With Responsive Web Design

Hertz Shifts Gears With Responsive Web Design By

Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.

The Peaks and Pitfalls of Marketing in 2012

The Peaks and Pitfalls of Marketing in 2012 By

A recap of the marketing highlights, and lowlights, from the past year

Loyalty reprogrammed

Loyalty reprogrammed By

Customer loyalty has become ever more tenuous. Marketers need to rethink their approach to building and sustaining loyalty—and data is how they'll amp up their results.

The U.S. Postal Service steps up its mobile game

The U.S. Postal Service steps up its mobile game By

In 2013 the postal service will continue promotional initiatives designed both to entice marketers to integrate mobile technologies into their direct mail pieces.

On the third day of shopping my true love gave to me, an online and mobile commerce spree

On the third day of shopping my true love gave to me, an online and mobile commerce spree By

IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza

Feast your eyes on real-time holiday benchmark data

Feast your eyes on real-time holiday benchmark data By

IBM's holiday Benchmark is a seriously fine-tuned tracking machine and it'll be keeping diligent tabs on digital shopping trends throughout the Thanksgiving holiday.

Victoria Secret gives its customers model advice

Victoria Secret gives its customers model advice By

The lingerie brand counts down to the Victoria Secret Fashion Show with a fitness-focused mobile campaign aimed at building customer engagement

A decade of digital detonation

A decade of digital detonation By By

Marketers focus on the three W's (who, what, and where) when targeting digital consumers

Sears eases holiday shopping with integrated approach

Sears eases holiday shopping with integrated approach By

The retailer bulks up its member rewards program as part of its holiday integrated retail approach.

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco

Q&A: Kevin Drew Davis, ECD, Digitas Chicago & San Francisco By

Kevin Drew Davis, executive creative director at Digitas Chicago and San Francisco, on top digital trends and why traditional media's not fading.

San Antonio's social battle cry fuels a user-generated travel campaign

San Antonio's social battle cry fuels a user-generated travel campaign By

While "Remember the Alamo!" is one of the most iconic phrases in the English language, San Antonio has more to offer tourists than Davy Crockett hats.

Why customer experience will rule travel this holiday season

Why customer experience will rule travel this holiday season

Customer experience is king when it comes to travel this holiday season.

The world on a four-by-two inch screen

The world on a four-by-two inch screen By

The International Data Group's study reveals mobile's transformation into the one-size-fits all device.

Publishers Clearing House builds out its mobile home

Publishers Clearing House builds out its mobile home By

Publishers Clearing House is so focused on constructing a compelling mobile experience that it acquired a mobile advertising company as part of its build out.

Live from DMA2012: The Agency Inside Harte-Hanks

Live from DMA2012: The Agency Inside Harte-Hanks By

Michelle Fitzpatrick, VP of strategy and insight at The Agency Inside Harte-Hanks takes a moment to discuss multichannel strategy at DMA 2012.

Mobile: the channel about attitude, not age

Mobile: the channel about attitude, not age By

Sprint Nextel and Barkley discuss the emotional and rational reasons behind mobile shopping for older and younger generations

Transaction and experience: The twain must meet

Transaction and experience: The twain must meet By

Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:


Company of the week


R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

Find out more here »

Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.