We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.
Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.
Get a load of this—or not, as the case may be. A new study finds that the average load time for the top 100 e-com sites is nearly double what Google recommends.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.
The Automated Housing Referral Network relies on data and multichannel marketing to cater to its niche military audience.
The recent hype about messaging apps underscores the SMS marketing opportunities.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Consumers subscribe to brands' mobile messages, but then many marketers disconnect.
Mobile is more than twice as influential as online or offline sources in consumer's dining decisions, according to a report.
One study shows the importance using location in mobile marketing campaigns for brick-and-mortar businesses.
When your business is content, how you organize that content is as important as its quality—especially online.
4 ways marketers can use mobile to engage on-the-move millennials.
The caregiver site looks after customers' mobile needs by optimizing its emails for mobile.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
4 ways marketers can get the most out of mobile research.
NearWoo announces a deal with AdX to allow local advertisers to target mobile ads within blocks of their businesses.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
The fitness technology company conducts an A/B test to see which app design best tailors to consumers' activities.
What your marketing organization can do to better prepare for the "Year of Empathy."
Direct response marketers meet your new best friend: the Facebook page post ad.
SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.
Jeannette Kocsis, EVP of digital engagement at The Agency Inside Harte-Hanks, shares three email marketing issues she believes marketers should brace for this year.
30 marketing pundits predict what will catch fire in marketing this year.
You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.