Mobile Web

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

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Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Patience Is a Virtue (That Consumers Don't Have)

Patience Is a Virtue (That Consumers Don't Have)

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How long would you wait around for a mobile website to load? No need to respond. I already know the answer: less than one second.

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Eric Litman, chairman & CEO, Medialets

Eric Litman, chairman & CEO, Medialets

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Eric Litman, chairman and CEO of Medialets discusses the mobile Web experience and the threat of showrooming.

Shoppers prefer mobile websites over mobile apps

Smartphone owners that use their handhelds for shopping prefer mobile websites over mobile apps, Nielsen revealed Mar. 12. These statistics, compiled during the 2011 holiday season by metering 5000 US-based volunteers visiting top-five retail mobile sites and apps, was based on information gathered by Nielsen Smartphone Analytics, said Nielsen communications analyst Matthew Hurst.

Plug-ins: printing & production

Plug-ins: printing & production

The printing and production sector has undergone major transformation in a digitally dominated market, and many marketers can now use the dual impact of print media and technology to communicate marketing messages to customers. At the same time, there has been a recalibration of expectations for improved sales and greater return on investment.

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As the leading source for direct marketing youth data, ASL Marketing connects your ...