M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
Yes, if you listen to payment systems suppliers speaking at NRF. The marketplace will demand it, they say, and EMV credit card standards will force a retail POS overhaul.
I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?
I saw a presentation on a new mobile wallet application called the Isis Wallet. It's a very elegant mobile commerce platform that, according to product literature, is backed by AT&T, T-Mobile and Verizon.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...