M-commerce is changing the game for marketers by building a bridge between brick-and-mortar stores and online shopping.
Yes, if you listen to payment systems suppliers speaking at NRF. The marketplace will demand it, they say, and EMV credit card standards will force a retail POS overhaul.
I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?
I saw a presentation on a new mobile wallet application called the Isis Wallet. It's a very elegant mobile commerce platform that, according to product literature, is backed by AT&T, T-Mobile and Verizon.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...