Mobile Tagging

Purchase technology will assist print

Purchase technology will assist print

By

Many marketers have suggested print specifically is dead or dying, but I don't buy it.

Mobile tagging extends TV ads for brands

Mobile tagging extends TV ads for brands

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The ability to directly attribute a TV ad's conversion path has long eluded marketers, despite TV advertising taking the lion's share of many brand's marketing budgets. However, companies such as HTC Corp. and PepsiCo are lighting that path by using apps for consumers' 
mobile devices.

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