Mobile Strategy

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

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Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

Mobilizing for Cyber Monday

Mobilizing for Cyber Monday

If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.

Publishers Clearing House builds out its mobile home

Publishers Clearing House builds out its mobile home

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Publishers Clearing House is so focused on constructing a compelling mobile experience that it acquired a mobile advertising company as part of its build out.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.