At the risk of sounding like Yoda: Technology may dazzle, but mobile strategy does not it make.
Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success.
Publishers Clearing House is so focused on constructing a compelling mobile experience that it acquired a mobile advertising company as part of its build out.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.