Mobile Shopping

Consumers Love Mobile Email—So Do it Right

Consumers Love Mobile Email—So Do it Right

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Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.

Mobile Shopping Is the New Normal

Mobile Shopping Is the New Normal

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Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.

News Byte: How and Why Mobile Consumers Buy

News Byte: How and Why Mobile Consumers Buy

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Mobility has changed consumer buying habits. A joint study from comScore and Millennial Media pinpoints how and why these customers are influenced to make a purchase.

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

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How marketers can navigate the new customer engagement era.