Twenty percent of purchases are made on a mobile device. According to a recent study, that number's primed to increase, and email's your ticket in.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Mobility has changed consumer buying habits. A joint study from comScore and Millennial Media pinpoints how and why these customers are influenced to make a purchase.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.