Mobile Search

News Byte: Search Advertising Starts 2014 Strong

News Byte: Search Advertising Starts 2014 Strong

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Though search advertising spend was up across the board, mobile search and pay-per-click advertising showed triple-digit growth in Q1 2014.

LoMo: Why the Future of SEO is Local Mobile

LoMo: Why the Future of SEO is Local Mobile

The Web is becoming more mobile. Marketers must realize and embrace blended desktop and mobile search and SEO campaigns to remain competitive.

Fast Facts: March 2013

Fast Facts: March 2013

Some quick info hits to keep you up-to-date, including the number of marketers who say that gamification is overhyped.

Q&A: Grazia Ochoa, director of global digital marketing, Starwood Hotels & Resorts Worldwide

Q&A: Grazia Ochoa, director of global digital marketing, Starwood Hotels & Resorts Worldwide

Starwood's global digital marketing head Grazia Ochoa on what the brand is doing in the mobile space now and where it plans to be soon.

Pinpointing mobile search

Pinpointing mobile search

As more consumers turn to smartphones to find information on products and services, brands are overhauling their desktop search strategies for mobile.

Marrying data and creative

Marrying data and creative

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Data and creative are ultimately complementary. Data alone doesn't drive brand engagement and great creative, if not properly focused, often seems purposeless.

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

Q&A: Steve Kerho, SVP of analytics, media 
and marketing optimization, Organic

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Organic's SVP of analytics, media and marketing optimization Steve Kerho discusses best practices and challenges in marketing's evolution.

Most purchases, half of transactions to be mobile by 2015: Google

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Two-thirds of all purchases and half of transactions will occur on mobile devices by 2015, Google executives said February 4. Consumer coupons will also transition from their current rate of 80% push to 80% opt-in four years from now, said David Shapiro, Google's director of small business marketing.

Search sites increase use of bargains, mobile this holiday shopping season

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To take advantage of consumers' desire for bargains this holiday season, search-focused sites are beefing up their price-comparison engines with enhancements such as better images, more reviews and easier-to-find coupons. TheFind.com has debuted a search format that helps consumers more quickly find coupons, while Ask.com has launched a coupon deals feature. Google Product Search, meanwhile, has updated its capabilities.

Microsoft combines search and display in mobile marketplaces

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Microsoft is beefing up its mobile advertising offering with a destination called "Microsoft Mobile Marketplaces." Rolled out a month ago, the site was announced on a Microsoft blog this week. It aims to combine search and display ads to increase their performance.

Yahoo debuts mobile opt out

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Yahoo on Tuesday debuted a new feature that enables people to opt out of mobile ads that are based on behavioral targeting. The announcement was made on its Yahoo Policy Blog and is the Web portal's latest effort toward its commitment to consumer data privacy.

Local search company V-Enable taps InfoUSA database

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V-Enable, a local search company, has extended its partnership with InfoGroup in a push for growth. The company will now be appending InfoUSA's database — which includes more than 14 million US businesses and 137 million consumers — to its products in an effort to improve the accuracy and depth of its local search offerings.

Mobile search continues to grow

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