Mobile Savings

In next week’s print issue, We take a look at some trends in mobile marketing, including what incentives it would take for mobile users to be willing to receive marketing messages from brands on their phones.

Transverse, a business solutions provider, recently conducted a study of 810 mobile device users and found that 56 percent of respondents said they would view ads on their phones if they were given a 25 to 50 percent discount on their monthly bill.

I think that is probably the best way to get consumers willing to opt in to receive mobile offers. Most people would not be able to say no to a monthly discount on their phone bill.

Now brands need to start making overtures to carriers to make some sort of deal to make a program like this happen.