Direct Line Blog

Mobile Savings

Share this article:

In next week’s print issue, We take a look at some trends in mobile marketing, including what incentives it would take for mobile users to be willing to receive marketing messages from brands on their phones.

Transverse, a business solutions provider, recently conducted a study of 810 mobile device users and found that 56 percent of respondents said they would view ads on their phones if they were given a 25 to 50 percent discount on their monthly bill.

I think that is probably the best way to get consumers willing to opt in to receive mobile offers. Most people would not be able to say no to a monthly discount on their phone bill.

Now brands need to start making overtures to carriers to make some sort of deal to make a program like this happen.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.