A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.
Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
Near field communication is set to explode in a serious way, and this is the year it's going to happen.
Why payment now belongs with product, price, place, and promotion as a key decision lever.
Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...