Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.
Near field communication is set to explode in a serious way, and this is the year it's going to happen.
Why payment now belongs with product, price, place, and promotion as a key decision lever.
Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.