Mobile Payments

NFC: The Future Is Now (Almost)

NFC: The Future Is Now (Almost) By

Near field communication is set to explode in a serious way, and this is the year it's going to happen.

Marketing needs 'the fifth P'—payment

Marketing needs 'the fifth P'—payment

Why payment now belongs with product, price, place, and promotion as a key decision lever.

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.