Mobile Payments

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

NFC: The Future Is Now (Almost)

NFC: The Future Is Now (Almost)

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Near field communication is set to explode in a serious way, and this is the year it's going to happen.

Marketing needs 'the fifth P'—payment

Marketing needs 'the fifth P'—payment

Why payment now belongs with product, price, place, and promotion as a key decision lever.

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Get buzzed faster: Dunkin' Donuts launches mobile payment and gift app

Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.