August 16, 2012
Dunkin' Donuts has marked its first foray into mobile payments with a custom, branded app built around not only making purchases at the register, but providing a convenient conduit for customers to deliver gift cards to others.
April 04, 2012
I know this is silly, but the term "mobile wallet" sounds odd to my ear. Aren't all wallets mobile in that you can carry them around with you in your pocket or purse?
As consumers, we all dream of making purchases as easily as possible. That's why the increasing ease of mobile payments is so exciting. Who wouldn't welcome the prospect of using that magic glowing square already surgically grafted to your dominant hand to easily transfer funds and get items in return?
EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.
Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
December 19, 2011
PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
EBay's second-quarter revenue increased 25% to $2.8 billion, compared with the second quarter of 2010. The San Jose, Calif.-based company's net income decreased 31% year-over-year to $283.4 million.
If I'm a Visa executive, I'm looking at the mobile carriers as though they're my university-mandated college roommate who's not really my style but brought the min-fridge: "Hey, buddy, I'll grab the beer."
EBay has agreed to acquire mobile payments service provider Zong for approximately $240 million in cash. The online marketplace will use Zong's technology in conjunction with PayPal to give consumers flexible and secure mobile payment options, eBay said in a statement.
Visa has acquired mobile financial services platform provider Fundamo for $110 million in cash, both companies said June 9. Visa also said it has signed a commercial agreement with mobile financial technology provider Monitise.
PayPal filed a civil suit against Google and two Google executives on May 26 over the latter company's newly revealed mobile payment product. The suit alleges that Google, and two former PayPal executives now working at the Mountain View, Calif.-based company, misappropriated trade secrets and breached their contracts to develop the Google Wallet mobile application.
May 26, 2011
Google will roll out a mobile payment system and national daily deals service this summer that will let consumers make purchases and redeem offers from their mobile phones at participating merchant locations, the company said at a May 26 event in New York.
The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA.
Visa released an iPhone app December 14 that directs users to nearby discounts and deals by making use of the phone's GPS technology.
Financial services giant MasterCard will launch a portal later this year to help independent developers innovate e-commerce and mobile payment applications.
Starbucks has expanded the mobile payment capability on its Starbucks Card mobile iPhone application to 1,000 stores nationwide.
Verizon Wireless has partnered with mobile commerce firm Danal on a payment service that will debut later this spring. The agreement will extend Danal's platform, now available in South Korea, to US consumers.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
