Zumobi launches in-app ad platform

Share this content:

Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.

The Zumobi Brand Integration (ZBi) platform is part of Zumobi's suite of app and ad publishing technologies. Ads developed through Zumobi's technology are designed to optimize rich capabilities within mobile apps, rather than directing the user to a microsite.

The release of ZBi marks the first time the company is licensing the product to customers outside of the Zumobi network. The product is free for current Zumobi customers, but must be licensed for those that are not a part of the network, said Marla Schimke, Zumobi's VP of marketing.

“[Brand advertisers] want a much more elegant style of integration,” SanGiovanni said.
Features of ZBi include social media integration, the ability to leverage a mobile device's camera or photo album and the ability to dynamically update ads in real-time.

SanGiovanni added that the ZBi platform also has extensive analytics and reporting capabilities.

“We have campaign-level or section-level metrics,” he said. “We provide complete transparency on the backend of the campaign.”

Brands that have used Zumobi's technologies and network include msnbc.com, TODAY, Popular Science, Pepsi, Best Buy, and Citibank.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above