Walmart to Roll Loyalty Program Nationwide

Share this content:

Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Savings Catcher loads price differences onto gift cards.
Savings Catcher loads price differences onto gift cards.

Walmart, which for years has been toying with potential loyalty programs and mobile strategies, has landed on a solution that addresses both issues. Savings Catcher, set to be rolled out nationwide this summer, uses rewards that aren't technically discounts—a longtime problem for the everday low price retailer. At the same time, it figures to catalyze mobile engagement, give Walmart access to more customer data, and integrate its e-commmerce and brick-and-mortar businesses.

During a seven-city beta test this spring, the shopper engagement tool ranked first among all such concepts tested to date, noted Walmart in its announcement of the rollout at last week's shareholders meeting. Savings Catcher employs a third-party tracking firm to identify locally advertised deals on comparable items from retailers such as Aldi, Target, Walgreens, and HEB. Within 72 hours of purchase, price differences are automatically deposited into the accounts of Savings Catcher members, who can at any time request the accrued amounts in the form of a Walmart eGift card.

The program involved 80,000 grocery and consumable items during the pilot program, in which consumers initiated the process by entering receipt numbers via Walmart.com. During the summer expansion, general merchandise and produce items will be added and shoppers can use a mobile to scan their receipts.

“Walmart now has a CRM system that doesn't involve discounts. As people continue to engage with the system, they're creating a relationship with Walmart via mobile and emails,” says Tim O'Connor, VP of RetailNet Group, a retail research company. “This is also a significant joint project between Walmart e-com and Walmart stores.”

Coming soon to the program will be features such as eReceipts, eCoupons, and automated shopping lists. “We are going to win by integrating digital and physical,” said Duncan Mac Naughton, chief merchandising and marketing officer of Walmart U.S. in a statement. “Savings Catcher and its expanding capabilities are just one example of that. We are well-positioned to innovate and lead in the tech space, and you'll see more of this.”

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above