Virgin upgrades to manage text messages

Share this content:

Virgin Mobile has upgraded the database it uses to track and manage SMS text messages.

The telecommunications company will use MySQL's platinum enterprise support system in conjunction with its extant MySQL open source database. The new support package provides enterprise-level software, monitoring tools and production assistance and will be used with all SMS/mobile applications as well as all CRM applications and the billing and management of Virgin Mobile orders.

Virgin Mobile offers unlimited outgoing text messages to all carriers, and each text message can generate more than 100 database queries, including analysis, response processing and annual statistics. Because of these operational statistics, Virgin opted to develop its MySQL database internally to fit its needs. The company also developed multiple open source applications to work with the data, basing them on a LAMP (Linux, Apach, MySQL, PHP/Perl/Python) platform.

With the upgrade, Virgin Mobile employees using the database are now guaranteed 24-hour support from MySQL, with a promised expert response time of 30 minutes or less.

MySQL provides database software and support to Yahoo, Alcatel-Lucent, Google and Nokia, among others. Its flagship product is MySQL Enterprise software.

Virgin Mobile could not be reached for comment by press time.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above