Vibes Revs Up Mobile Loyalty Programs

Share this content:
Customers soon be able to ditch the loyalty cards
Customers soon be able to ditch the loyalty cards

Mobile marketing technology company Vibes released an update to its mobile Wallet Manager solution today. The new Wallet Manager is designed to enable brands to bring their loyalty programs to mobile.

“Retailers are really starting to invest in loyalty programs, but people aren't engaging with the programs because they don't understand how to gain points or they leave the card at home,” says Julie Novack, SVP of sales and services at Vibes. “We're excited about mobilizing these loyalty programs through [Apple] Passbook and Google Wallet.”

 Prior to this release, Wallet Manager functioned as a tool that allowed marketers to deliver dynamic offers based on customer interaction, location, and time of day. With the added support of loyalty programs, customers can access benefits, such as the coupon or points of the loyalty programs they belong to, without physical loyalty cards. Additionally, marketers now can send real-time updates and location-based reminders to their company's loyalty customers. 

“[This update] is good for marketers because they can drive foot traffic,” Novack says, “and also good for consumers because it can remind them of the value they have through their membership.”


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above