User reviews come to the mobile phone

Share this content:
For perfume retailer Sephora Direct and online tax service firm Intuit, the mobile phone just got more consumer-friendly.

Thanks to a new offering from social commerce services firm Bazaarvoice  called MobileVoice, these marketers, among others, are now letting consumers read user reviews on their mobile Web sites.

“It's about bridging that relationship between online and offline,” said Sam Decker, CMO at Bazaarvoice. “We know that a vast number of customers research online before they go into a store, but before they might have had to print something out. Now they can bring their mobile phone into the store and continue their research there.”

Consumers shopping in Sephora can access mobile reviews at Those shopping in stores looking at Turbo Tax can find reviews of the Inuit product at Both companies will use in-store signage to alert customers of this mobile offering.

“People are always looking for ways that the mobile phone can improve their lives, and being able to research while they shop is one of those things,” Decker said.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above