Universal Music reaches out to Spanish speakers with mobile

Share this content:

Universal Music Group (UMG) has expanded its work with mobile marketing services firm Mozes to include promotions targeting Spanish-speaking and bilingual music fans. The companies announced the work on April 26, the same day Mozes debuted its Spanish-language marketing platform.  

Mozes' service enables marketers to create mobile campaigns and distribute content in Spanish. UMG is the platform's launch client. The companies have worked together on mobile marketing since 2006.

Universal will distribute mobile music downloads, ringtones and wallpapers from its Spanish-language artists via the service. Marketers can create initiatives such as texting campaigns, mobile sweepstakes and online widgets using the platform.

Brands can also directly promote the campaigns on their Facebook and Twitter pages through the platform.

Universal's Latin Entertainment division includes artists such as Enrique Iglesias, Cristina and Bronco.

Neither UMG or Mozes could be immediately reached for comment.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above