UNC-Chapel Hill picks Blackbaud for CRM

Share this content:

The University of North Carolina at Chapel Hill has selected Blackbaud's enterprise CRM solution to help it manage fundraising efforts and gather data from its relationships with students, alumni and other stakeholder groups.

The university will use the software to get a clearer view of its schools and campuses, with the ultimate goal of increasing fundraising revenue and reducing costs.

With a total enrollment of almost 29,000 students in its bachelor's, master's, doctoral and postdoctoral programs, UNC relies on a significant volume of donations. Previously, it used a custom in-house system largely designed by its internal IT team and run on a mainframe, which was more expensive for the university.

“Part of the genesis was to move from a custom solution to a vendor-supported solution,” says Ken Keefer, director of higher education accounts for Blackbaud. “The goal of UNC is to communicate with their constituents and supporters in ways they want to be communicated with.”

The CRM system will allow UNC to communicate to alumni through multiple channels, including e-mail, print and SMS through one central system. It will also track participation rates and responses to marketing, providing the overall ROI on any given program. Additionally, UNC hopes the system will allow for better data sharing and reporting among parts of the organization.

“If you view a constituent over a life cycle, you want to monitor all the outreach and touches that take place,” says Keefer. “It looks at the depth of involvement, and that may not always be financial.”

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here