Tracked by your mobile

Share this content:
Apple is storing a detailed - unencrypted - summary of where its iPhone and iPads travel, according to a study released this week. The researchers published their findings on the O'Reilly Radar on Wednesday:

Ever since iOS 4 arrived, your device has been storing a long list of locations and time stamps. We're not sure why Apple is gathering this data, but it's clearly intentional, as the database is being restored across backups, and even device migrations.

While cell phone companies have always possessed such data, the authors point out, the intentional creation of a specific, unprotected file sitting on the mobile device has caused a stir among the media and politicians.

Congress, which has aggressively pursued the topic of consumer privacy for a digital age in recent months, is not happy about the news. Sen. Al Franken (D-Minn.), Rep. Jay Inslee (D-Wash.) and Rep. Ed Markey (D-Mass.) have all publicly criticized Apple following the news. Politico reports that the FTC is looking into the matter as well.

The Wall Street Journal has conducted an investigation into the matter as well and found that Google's Android platform transmits such data even more frequently than Apple does, reading the location every few seconds and sending it several times each hour. The Journal points to the reason behind such tracking: geotargeting.

Google and Apple are gathering location information as part of their race to build massive databases capable of pinpointing people's locations via their cellphones. These databases could help them tap the $2.9 billion market for location-based services—expected to rise to $8.3 billion in 2014, according to research firm Gartner Inc.

Apple also answered some questions related to its collection of mobile location data by Congress last year. Read it here.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above