Mobile Marketing

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

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The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

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The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

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The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

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The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

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Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

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Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

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Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Mobile Users OK With Being Located

Mobile Users OK With Being Located

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Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Are You a Mobile Marketing Wizard? [Infographic]

Are You a Mobile Marketing Wizard? [Infographic]

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A successful mobile strategy takes brains, heart, and courage.

Geo-Precise Targeting Shows Marked Rise

Geo-Precise Targeting Shows Marked Rise

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Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

Criteo Brings First-Party Cookies to Mobile

Criteo Brings First-Party Cookies to Mobile

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The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.

Deloitte: Digital Influences One Third of In-Store Purchases

Deloitte: Digital Influences One Third of In-Store Purchases

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Showrooming is actually good for brick-and-mortar retailers—to the tune of more than $1 trillion in sales last year, a new study says.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

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Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

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Responsive design is but one of many features experts say are essential to successful mobile marketing.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

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The social network instantly extends its marketing reach to another billion mobile devices.

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

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Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

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Study augurs huge upside for local businesses that provide their hours and driving directions.

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

Here's how to make it to the top of the mobile inbox and convert readers to buyers.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

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Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

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Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

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Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

Consider these factors when designing and delivering rich content and user experiences over mobile.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

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The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

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The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.