Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.
What does the Rich Communications Service standard mean for mobile marketing?
The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
The mobile network and service provider introduced a financial solution after listening to customer feedback
Where's that Goldilocks?
New features roll out to marketers on Facebook's popular chat app
Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots
Marketers can now serve ads to Messenger's 1.2 billion monthly users
Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
Blis places an intriguing bet on the power of location intelligence to predict customer behavior
Chatbots may finally be ready for widespread adoption
It's GIF season on mobile. David McIntosh shares what marketers need to know.
Our weekly column about marketing tech and ops
Does Apple's pivot to AR make it the next big thing?
This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.
How Hooked on Phonics found a quality traffic source with mobile video ads
How Orlando City SC reached fans at their fingertips
Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.
Marketers appear to be maturing in their mobile efforts
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention
Snapchat's Discover platform could change mobile video as we know it.
Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.
DMN editors discuss last summer's biggest mobile craze and its latest holiday event.
Stephen Upstone of LoopMe on the objectives and execution of video advertising
Video advertising is about to get interesting.
The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.
How a ride-sharing service communicates with commuters
Skedaddle's bus ride-sharing service will create actionable communities
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.