Mobile Marketing

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

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Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

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Study augurs huge upside for local businesses that provide their hours and driving directions.

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

eTail Blog Insights: 5 Tips to Improve Mobile Conversions via Email

Here's how to make it to the top of the mobile inbox and convert readers to buyers.

Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

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Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

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Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

Mobile Marketing Insights from SXSW Interactive

Mobile Marketing Insights from SXSW Interactive

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Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.

Mobile Is About Consumers, Content, Creative and Connectedness

Mobile Is About Consumers, Content, Creative and Connectedness

Consider these factors when designing and delivering rich content and user experiences over mobile.

News Byte: The App's the Thing, Says Nielsen

News Byte: The App's the Thing, Says Nielsen

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The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.

Kia and its Souped-Up Content Machine

Kia and its Souped-Up Content Machine

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The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.

Fast Facts: March 2014

Fast Facts: March 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.

Infographic: Marketers' Three-Ring Focus

Infographic: Marketers' Three-Ring Focus

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Email, social, and mobile are 2014's main marketing acts.

Mobile Platforms Collaborate on Deeplinking Guide

Mobile Platforms Collaborate on Deeplinking Guide

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Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.

Delivering a Sweeter Customer Experience

Delivering a Sweeter Customer Experience

Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.

The Art of Being Mobile: Engaging Customers on the Go

The Art of Being Mobile: Engaging Customers on the Go

Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.

A Picture Sparks 54,000 Shares

A Picture Sparks 54,000 Shares

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HTC discovers that getting personal with customers is good business.

Mobile Shopping Is the New Normal

Mobile Shopping Is the New Normal

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Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.

News Byte:  'Showrooming' Thrives in Auto Showrooms

News Byte: 'Showrooming' Thrives in Auto Showrooms

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Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.

How Marketers Can Improve the Mobile Ad Experience

How Marketers Can Improve the Mobile Ad Experience

4 challenges mobile marketers face, and three ways to overcome them.

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

News Byte: IBM Aims to Rev Up Mobile Retail With Presence Zones

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The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

Gartner: Only One in 10,000 Mobile Apps Will Pay Off by 2018

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Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.

Personalization: The Missing Link for Mobile Marketers

Personalization: The Missing Link for Mobile Marketers

Using the proper personalization tactics is imperative to mobile marketing success.

4 Modern Themes in Segmentation

4 Modern Themes in Segmentation

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The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.

SoLoMo? How About EmFaVe?

SoLoMo? How About EmFaVe?

Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.

News Byte: Marketers Are Missing Out on Mobile

News Byte: Marketers Are Missing Out on Mobile

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A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.

Supermarket Brands Go Mobile

Supermarket Brands Go Mobile

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Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.

Apple Flunks Mobile Marketing

Apple Flunks Mobile Marketing

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Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.

Westfield Balances Personalization with Privacy

Westfield Balances Personalization with Privacy

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Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.

Brands Need Not APPly

Brands Need Not APPly

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Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.

Pizza Hut Relies on Mobile to Make its Dough

Pizza Hut Relies on Mobile to Make its Dough

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The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.