Mobile Marketing

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Spotlight On: Google I/O

Spotlight On: Google I/O

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Mere hours away, here's what marketers can expect to see at Google I/O.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

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Suggestions for better leveraging the device and strengthening your messaging.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

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Far beyond a fad, Snapchat is taking over the world

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

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The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

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The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

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Which one wins best customer touchpoint in a leading role? Read on to find out.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

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The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

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The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

The Apple Falls: iPhone Sees Its First Sales Decline

The Apple Falls: iPhone Sees Its First Sales Decline

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Newton could've predicted it. iPhone sales fell 3.3 million units and 2.7 share points in the fourth quarter.

 ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

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Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

Half of Digital Shoppers Will Use Phones to Buy in 2017

Half of Digital Shoppers Will Use Phones to Buy in 2017

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Bigger smartphones make for bigger sales, rising at a $20 billion clip over the next three years.

Mobile Proves to Be Fruitful for Email [Infographic]

Mobile Proves to Be Fruitful for Email [Infographic]

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The mobile channel produces fertile results in terms of email opens and read time.

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

Is Your Mobile Ad Engagement Driven by Fat-Thumb Syndrome?

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60% of U.S. adults surveyed say their mobile banner ad clicks are accidental

Wearable Tech = Vital Data

Wearable Tech = Vital Data

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OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

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A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

The Shining Star of CES: Mobile

The Shining Star of CES: Mobile

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Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

Shelfbucks Buys IoT Platform

Shelfbucks Buys IoT Platform

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Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

B2Bs Plan to Roll Up Digital and Mobile Capabilities [Infographic]

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But the future of search and display is fishy for companies in marketing services, media, and technology.

Phablets May Be the Best Thing That Ever Happened to Apps

Phablets May Be the Best Thing That Ever Happened to Apps

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The 5- to 6.9-inch-screen smartphone is almost single-handedly responsible for a 58% increase in app sessions in 2015.

Device-Wise, Holiday 2015 Was Phabulous

Device-Wise, Holiday 2015 Was Phabulous

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More than a quarter of device activations were phablets, twice as many as last year.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Marketing to Generation General

Marketing to Generation General

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Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Is BlackBerry Back?

Is BlackBerry Back?

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With its new PRIV and a few thousand new enterprise customers, the clickable keyboard smartphone is making some noise.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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