2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention
Snapchat's Discover platform could change mobile video as we know it.
Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.
DMN editors discuss last summer's biggest mobile craze and its latest holiday event.
Stephen Upstone of LoopMe on the objectives and execution of video advertising
Video advertising is about to get interesting.
The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.
How a ride-sharing service communicates with commuters
Skedaddle's bus ride-sharing service will create actionable communities
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
How mParticle helps mobile-first businesses manage and leverage their data
Do Facebook and Google have a stranglehold on the smartphone app market?
It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.
Users are visiting more stores, and spending money at those stores because of the game.
The summer craze may yet prove a viable channel for marketers.poke
Some thoughts on the emerging marketing opportunity
A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster
Galia Reichenstein of Taptica on the data foundation for mobile advertising
It's time mobile devices acquired some safety features
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
20 brands are testing new e-commerce features on the platform.
The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics
Integrating with mobile banking proves the company is miles ahead in the messaging apps game.
A neuroscience solution for those wandering eyes
Some recommendations on strategy for social selling today
As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.
A review of recent reports suggests brands are missing mobile opportunities in retail
DialogTech wants to close the gap between mobile display ad clicks and the phone call which follows
Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters
Some things really are a matter of life or death
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