Mobile Marketing

The Mobile Matchup: Apps Versus Web

The Mobile Matchup: Apps Versus Web

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A recent study analyzes which mobile interaction touchpoint consumers prefer and why.

The Shining Star of CES: Mobile

The Shining Star of CES: Mobile

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Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

Shelfbucks Buys IoT Platform

Shelfbucks Buys IoT Platform

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Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.

Phablets May Be the Best Thing That Ever Happened to Apps

Phablets May Be the Best Thing That Ever Happened to Apps

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The 5- to 6.9-inch-screen smartphone is almost single-handedly responsible for a 58% increase in app sessions in 2015.

Device-Wise, Holiday 2015 Was Phabulous

Device-Wise, Holiday 2015 Was Phabulous

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More than a quarter of device activations were phablets, twice as many as last year.

Marketing to Generation General

Marketing to Generation General

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Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Go Mobile. Consumers Already Have.

Go Mobile. Consumers Already Have.

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The vast majority of U.S. consumers are just as likely to make a purchase via tablet as smartphones.

Go Mobile. Consumers Already Have.

Go Mobile. Consumers Already Have.

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The vast majority of U.S. consumers are just as likely to make a purchase via tablet as smartphones.

Mobile Payments Are on the Rise

Mobile Payments Are on the Rise

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Sixty-one percent of shoppers want to use mobile pay this holiday season.

Apps That Leading Marketers Love

Apps That Leading Marketers Love

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Mobile life is all about fun and function for DMN's 2015 40 Under 40 award winners.

Mobile Continues to Drive Email Clicks

Mobile Continues to Drive Email Clicks

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A new study shows that more shoppers click email content on their mobile devices.

It's All About the Three Wise Channels This Holiday Season

It's All About the Three Wise Channels This Holiday Season

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Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.

Are Millennials Really That Hard to Win Over?

Are Millennials Really That Hard to Win Over?

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Maybe so, but one strategist says that mobile may be the answer .

Mobile Marketing Memorandum

Mobile Marketing Memorandum

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More than 70% of customers open their email on mobile devices.

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

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The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.

30 Billion Mobile Moments a Day Are Up for Grabs

30 Billion Mobile Moments a Day Are Up for Grabs

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Marketers need help to capture those moments, says Forrester, as it christens a new vendor category: mobile engagement automation.

Vertical Videos Are About to Mobilize

Vertical Videos Are About to Mobilize

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Short, mute, and vertical videos are coming to mobile screens near you thanks to a new partnership.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

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The electronics company is marketing to an underserved tech community—seniors.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

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The electronics company is marketing to an underserved tech community—seniors.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

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The electronics company is marketing to an underserved tech community—seniors.

Panasonic Boosts Family Connections With Technology

Panasonic Boosts Family Connections With Technology

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The electronics company is marketing to an underserved tech community—seniors.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

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The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Goodyear Makes Good Use of Micro-Moments

Goodyear Makes Good Use of Micro-Moments

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Mobile has been a game-changer for this tire company. Here's how the organization spins the channel to capitalize on key moments throughout the shopper journey. Plus, six tips on how to get started.

Bucky Scores With Beacons

Bucky Scores With Beacons

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The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.

Bucky Scores With Beacons

Bucky Scores With Beacons

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The University of Wisconsin Athletics department relies on beacons and geo-fencing to enhance fan engagement.

84 Percent of Millennials Act on Push Notifications

84 Percent of Millennials Act on Push Notifications

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Millennial men (86%) are more likely to respond to push notifications than their female counterparts (79%).

84 Percent of Millennials Act on Push Notifications

84 Percent of Millennials Act on Push Notifications

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Millennial men (86%) are more likely to respond to push notifications than their female counterparts (79%).

Marketers Must Seize "Magic Moments" This Holiday Season

Marketers Must Seize "Magic Moments" This Holiday Season

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New data suggests that consumers plan to use their smartphones to shop during small windows of free time this holiday season, rather than during the traditional one-day rush.

A Little SOS for SMS Marketing

A Little SOS for SMS Marketing

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Analysts break down the ever-evolving role of text messages in users' everyday lives and, consequently, in marketing plans.

Shoppers Say "I Do" to Mobile and Social [Infographic]

Shoppers Say "I Do" to Mobile and Social [Infographic]

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The duo is a match made in heaven for maintaining engagement this holiday season.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...