Skedaddle's bus ride-sharing service will create actionable communities
Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.
How mParticle helps mobile-first businesses manage and leverage their data
Do Facebook and Google have a stranglehold on the smartphone app market?
It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.
Users are visiting more stores, and spending money at those stores because of the game.
The summer craze may yet prove a viable channel for marketers.poke
Some thoughts on the emerging marketing opportunity
A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster
Galia Reichenstein of Taptica on the data foundation for mobile advertising
It's time mobile devices acquired some safety features
How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.
20 brands are testing new e-commerce features on the platform.
The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics
Integrating with mobile banking proves the company is miles ahead in the messaging apps game.
A neuroscience solution for those wandering eyes
Some recommendations on strategy for social selling today
As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.
A review of recent reports suggests brands are missing mobile opportunities in retail
DialogTech wants to close the gap between mobile display ad clicks and the phone call which follows
Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters
Some things really are a matter of life or death
How can we make advertisers understand how annoying this is?
What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.
The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.
When we don't put away childish things, just upgrade them
The market for mobile apps with consumer incentive is growing.
Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon
WhatsApp has come a long way from "No one wakes up excited to see more advertising."
Because Apple, ad blockers, and now Google are starting to do it for them.
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