A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
And what's clicking in bed at midnight these days is largely people's smartphones, a study says.
Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
The ad exchange will help Twitter extend its reach in delivering relevant messaging to users, says the company's product chief Kevin Weil.
Is an app the right mobile path for your brand?
More than three-quarters of smartphone users hold themselves most accountable for protecting their own privacy, says a new survey.
Agrees to acquire Nokia's handset businesses and patents for $7.2 billion.
Michael Griffith, director of creative and strategy at Bottle Rocket Apps in Dallas, on app strategy and the intersection between tech and design.
The practice of aiming mobile offers to prospects outside a competitor's location is gaining steam, a new study says.
Smartphones force marketers to design smarter content.
The 4INFO solution aids targeting and measurement of mobile campaigns.
CVS/Caremark is using digital tools to empower customers and revolutionize its business.
Dairy Queen will be piloting a new mobile app that will enable location-specific promotions and rewards.
Brands need to be mobile-aware. The question is: How does one budget for this necessary expense?
Burger chain Mooyah sees results by combining mobile and email into its secret marketing sauce.
Low-income Americans don't eat nearly as well as affluent ones, but they text twice as much—so two nutrition action groups tried an SMS program to raise their nutritional profiles.
Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.
The airline's rebrand promises a more tech-savvy, customer-centric experience.
Howie Schwartz, founder and CEO of Human Demand, on mobile tracking, mobile strategy, and the top mistakes mobile marketers are making today.
For many companies, mobile marketing often stops at branding. They build a slick mobile site, position their brand in front of a wide swathe of consumers, and call it a day.
Howie Schwartz, founder and CEO of Human Demand, on how to make sure your mobile acquisition strategy doesn't suck.
Slow and steady doesn't win the mobile race—especially not for Turbo
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.