Mobile Marketing

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

Cartoon: "X" it Away if You Can

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How can we make advertisers understand how annoying this is?

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

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What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Teleflora Grows a Mobile Strategy

Teleflora Grows a Mobile Strategy

The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.

Cartoon: Car Farm

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When we don't put away childish things, just upgrade them

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

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The market for mobile apps with consumer incentive is growing.

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

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Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

"Ad-Free" Apps Are Probably Never Going to Be A Thing

"Ad-Free" Apps Are Probably Never Going to Be A Thing

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WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

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Because Apple, ad blockers, and now Google are starting to do it for them.

Five Minutes With: Udayan Bose on Cracking Mobile Search

Five Minutes With: Udayan Bose on Cracking Mobile Search

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Udayan Bose of SEM solutions provider NetElixir on challenges and opportunities in the search marketing space

How Does Mobile Marketing Fit In?

How Does Mobile Marketing Fit In?

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Notes on the NYT experiment from Rio

Bots Not Yet Ready for Prime Time

Bots Not Yet Ready for Prime Time

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Plenty of promise, but low adoption

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

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We're not brand marketers, so we're giving away ideas for free

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

Five Minutes With: Mobile VR Ads will Move Industry Forward, says Arun Pattabhiraman

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Arun Pattabhiraman of InMobi talks about mobile VR opportunities, retaining lifetime value customers, and the continuing challenges of attribution

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

All the Ways Marketers Are Taking Advantage of The Pokemon Craze

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When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.

Facebook Has Won The Mobile War

Facebook Has Won The Mobile War

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Excellent mobile results validates Zuckerberg's 2012 company crisis

How Brands Helped Kill the App

How Brands Helped Kill the App

Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

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Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

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Some considerations for brands on the potential future of mobile advertising.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

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Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

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The world is quite ready for the AR revolution and other points

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

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In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

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Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

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Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

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John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

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Interest-based targeting enters a predictable, new world

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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