This Kraft brand is one hot dog when it comes to creating seamless customer experiences
More than a third of the opt-ins to a promotion at an Ohio mall made purchases at participating stores after receiving text messages.
Retailers who whine about showrooming, cheer up. A new Nielsen study says 74% of product and service searchers on mobile devices make their purchases in-store.
Web scammers smell fresh opportunity in mobile, as a new study shows a marked increase in suspicious activity.
Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.
Direct Marketing News met recently with Jay Wright in hopes of learning all that Qualcomm has in store for mobile marketers.
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
It's up to brands to empower consumers to explore, while providing seamless real-time experiences at every touchpoint, says Forrester. No pressure.
Consumers are experiencing a "mobile mind shift"—and according to Forrester Research, brands that don't offer mobile utility will be left eating their competitors' dust.
Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
Even as IAB rolls out new mobile guidelines, some industry insiders call for a "sensible" resolution of the debate over what constitutes an impression.
Seventy percent of smartphone users will immediately delete an email that doesn't display correctly on their mobile device. That pretty #scary.
Capitalizing on mobile momentum to improve the customer experience in 2013.
5 lessons any marketer can take from the playbooks of successful mobile gaming companies.
Hair care brand Redken brings stylists from the analog world of printed look books to an integrated mobile experience.
Mobile provides a convenient alternative to the standard customer loyalty model
App developers and brands need to work to remain as relevant as possible—or risk having their creations end up in the virtual dustbin.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Direct marketers have taken up the trite refrain of realtors as they damn the privacy torpedoes and move full speed ahead with location-based mobile marketing strategies.
The women's apparel company strikes it rich with rich media. How else do you describe a 97% open rate?
Google's unified desktop/mobile platform update may be more about pleasing Wall Street than the direct marketers it serves.
Four obstacles marketers need to navigate through along their mobile marketing journey
Do-not-track mechanisms and data sharing opt-ins are among the recommendations in store for marketers in a new privacy disclosure report from the Federal Trade Commission.
Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.
It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
Adobe's Digital Index studies America's biggest sporting event and concludes that marketers have to look to mobile to get more yardage out of their game plans.
Mobile devices accounted for nearly a quarter of clicks on search ads in the fourth quarter, leaving marketers to ponder segmentation of creative by channel.
With social and mobile continuing to grow at astounding rates, marketers can't afford to ignore either of the two giants any longer—especially when it comes to conversion rates.
Five ways marketers can maximize site performance on smartphones and tablets.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.