Mobile Marketing

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

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Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Getting in on the Conversation

Getting in on the Conversation

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It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

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Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Email's Mixed Messages

Email's Mixed Messages

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Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

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Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

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The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

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Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

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The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

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They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

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The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

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The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

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The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

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The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

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Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

What the Amazon Phone Could Mean for Marketers

What the Amazon Phone Could Mean for Marketers

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Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?

Personalization Makes for Effective Mobile Messages

Personalization Makes for Effective Mobile Messages

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A recent survey shows that brands are missing out with too few personalized mobile messages.

Walmart to Roll Loyalty Program Nationwide

Walmart to Roll Loyalty Program Nationwide

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Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.

Mobile Users OK With Being Located

Mobile Users OK With Being Located

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Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.

The Art—and Craft—of Mobile Push

The Art—and Craft—of Mobile Push

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When it comes to mobile push what you really want to do is pull—your customers in.

Push Your Mobile Marketing Strategy Forward

Push Your Mobile Marketing Strategy Forward

Join Forrester Research, Inc. and Oracle Responsys for an examination of how mobile apps and push technology can shape your mobile strategy now, as well as where they're driving the future of marketing.

Are You a Mobile Marketing Wizard? [Infographic]

Are You a Mobile Marketing Wizard? [Infographic]

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A successful mobile strategy takes brains, heart, and courage.

Geo-Precise Targeting Shows Marked Rise

Geo-Precise Targeting Shows Marked Rise

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Nearly four-fifths of mobile ads in the first quarter homed in on specific locations and behaviors, xAd reports.

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

Criteo Brings First-Party Cookies to Mobile

Criteo Brings First-Party Cookies to Mobile

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The performance display company has unveiled its first-party cookie solution for Safari mobile Web browsing, in compliance with IAB privacy standards.

Deloitte: Digital Influences One Third of In-Store Purchases

Deloitte: Digital Influences One Third of In-Store Purchases

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Showrooming is actually good for brick-and-mortar retailers—to the tune of more than $1 trillion in sales last year, a new study says.

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

Data Byte: Mobile Marketers Aren't Pushing Push Notifications

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Only 31% of retailers send push notifications to users that opt-in to receive them, according to a study.

6 Mobile Marketing Must-Have's

6 Mobile Marketing Must-Have's

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Responsive design is but one of many features experts say are essential to successful mobile marketing.

News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

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The social network instantly extends its marketing reach to another billion mobile devices.

News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

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Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.