Mobile Marketing

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

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Snapchat's Discover platform could change mobile video as we know it.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

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Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

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Video advertising is about to get interesting.

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

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The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

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How a ride-sharing service communicates with commuters

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

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Skedaddle's bus ride-sharing service will create actionable communities

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

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How mParticle helps mobile-first businesses manage and leverage their data

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

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Do Facebook and Google have a stranglehold on the smartphone app market?

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

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It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

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The summer craze may yet prove a viable channel for marketers.poke

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

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Some thoughts on the emerging marketing opportunity

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

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It's time mobile devices acquired some safety features

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

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The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

Why Facebook Messenger Will Win Out

Why Facebook Messenger Will Win Out

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Integrating with mobile banking proves the company is miles ahead in the messaging apps game.

Where Do You Look When You Look At An Ad?

Where Do You Look When You Look At An Ad?

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A neuroscience solution for those wandering eyes

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

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Some recommendations on strategy for social selling today

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

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As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Mobile is Critical for In-Store Retail

Mobile is Critical for In-Store Retail

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A review of recent reports suggests brands are missing mobile opportunities in retail

DialogTech Wants to Close the Last Gap

DialogTech Wants to Close the Last Gap

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DialogTech wants to close the gap between mobile display ad clicks and the phone call which follows

Mobile Shortcodes Key to Presidential Communications

Mobile Shortcodes Key to Presidential Communications

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Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

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