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 Mobile Marketing

Do you have that in yellow? NYC tests taxi shopping

February 08, 2012

Would you go shopping in the back of a taxi? If you hail the right cab during Fashion Week, you just might get that chance.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and we want to hear from you. Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.
 

Let's do the Wave ... report

February 01, 2012

Digital agencies are coming along fairly well when it comes to mobile marketing strategy and execution — so says Melissa Parrish, senior analyst at Forrester Research and author of a recent report independently ranking the nine U.S. digital agencies "that matter most and how they stack up."
 

Where are your customers?

February 01, 2012

Where are your customers is a provocative question and one many marketers no doubt are asking of themselves. It's more complicated to answer this question when customers have such a wide array of choice and the megaphone of social media through which to communicate with peers and the wider world, yet marketers have to find ways to meet customer demand for highly relevant communications.
 

Westlake Ace launches mobile campaign

January 26, 2012

Westlake Ace Hardware has launched a marketing campaign designed to drive mobile database opt-in. Westlake is working with marketing technology services company SoundBite Communications on the campaign.
 

Volkswagen centers Golf R campaign around iPad app

January 19, 2012

Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
 

Adobe: Tablet users spend 54% more than smartphone shoppers

January 18, 2012

Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.
 

Study: U.S. search spend up 14%

January 13, 2012

U.S. marketers spent 14% more money on search advertising in the fourth quarter of 2011 than they did during the prior year's final quarter, according to a study by digital marketing firm Efficient Frontier.
 

Mobile marketing to 'explode' in 2012

January 12, 2012

Mobile marketing and related ad spending will grow significantly this year, predicted Bruce Biegel, managing director of the Winterberry Group, a marketing consulting company, during a Direct Marketing Club of New York (DMCNY) presentation on Jan. 12.
 

Publishers Clearing House acquires mobile firm Liquid Wireless

January 11, 2012

Direct marketer Publishers Clearing House has acquired mobile marketing company Liquid Wireless. Publishers Clearing House CEO Andy Goldberg said the acquisition closed "before Christmas" but declined to disclose terms.
 

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

January 09, 2012

Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
 

McKinney exec named director of retail and shopper marketing

January 09, 2012

North Carolina-based marketing agency McKinney named VP/account director Jim Reath its director of retail and shopper marketing, an expansion of his current role. He was also promoted to EVP and will have a seat on McKinney's board of directors.
 

Millennial Media files for $75 million IPO

January 06, 2012

Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
 

Apple taps new head of iAd

January 05, 2012

Apple hired Todd Teresi to head its iAd business, according to reports.
 

'Twas the merry season of mobile

January 01, 2012

As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
 

Kaz launches an integrated campaign for new Vicks thermometer

December 23, 2011

Product manufacturer Kaz and agency Blue Chip Marketing Worldwide have partnered on a campaign to promote the new Vicks Behind Ear Thermometer. The campaign includes print ads, targeted email blasts, digital online ads, QR codes, place-based TV ads and geolocal targeting.
 

Walking thru the PayPal Shopping Showcase

December 19, 2011

PayPal said to visit its Shopping Showcase for a big-picture look at its mobile payment plans.
 

Nexage develops private mobile ad exchange

December 14, 2011

Mobile advertising company Nexage has developed a private mobile advertising exchange that will let publishers and app developers select which companies can access their mobile inventory, the company said on Dec. 14.
 

PayPal to launch mobile deals in 2012

December 14, 2011

PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
 

Unlocking the secrets of QR codes

Laura Marriott, CEO, NeoMedia Technologies December 12, 2011

NeoMedia has identified the most common mobile barcode pitfalls and have outlined tips to avoid them to ensure your initiatives not only motivate but engage your target audience.
 

Study: 40% of October mobile ad campaigns targeted

December 08, 2011

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.
 

Survey: Email top channel for increased spend in 2012

December 06, 2011

More marketers plan to increase their spending on email marketing in 2012 than any other channel, according to a survey conducted by email service provider StrongMail, which will be officially released on Dec. 7. Of the 939 executives who participated in the survey, 60% said they expect to raise their email marketing budgets.
 

Study: 20% of emails opened on mobile devices

November 30, 2011

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30.
 

Black Friday, a dark day for mobile retail marketing

November 28, 2011

Forget the sales and traffic stats, retailers missed it on mobile this Black Friday.
 

Specialty Foods Group to launch first-ever mobile campaign

November 23, 2011

Consumer packaged goods marketer Specialty Foods Group Inc. (SFG) launched its first mobile campaign on Nov. 23 to promote the Kentucky Legend Ham product line, said Laura Luth, marketing manager at SFG. The contest targets a younger demographic who may not be familiar with Kentucky Legend Ham, she said.
 

Six Flags wins teens with mobile program

November 13, 2011

Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.
 

Brands must evolve, says Coca-Cola SVP

November 10, 2011

Brands need to keep up with the pace of innovation and consumers' interests to retain and build value, said Wendy Clark, SVP of integrated marketing communications and capabilities at The Coca-Cola Co., during a keynote address at the ad:tech New York conference on Nov. 10.
 

Does mobile advertising merit $1.8 billion in 2012?

October 31, 2011

U.S. mobile ad spending will jump by 47% to hit $1.8 billion in 2012, according to estimates from eMarketer.
 

IAB, MMA issue mobile marketing guidelines

October 21, 2011

The Interactive Advertising Bureau (IAB) and Mobile Marketing Association (MMA) this week issued new guidelines that seek, respectively, to streamline the mobile ad market and codify privacy regulations.
 

EBay revenue, expenses grow in Q3

October 20, 2011

EBay's third-quarter revenue increased 32% to $3 billion versus 2010, the company reported. It also reported Q3 net income of $490.5 million, a 14% year-over-year bump.