Mobile Marketing

In Yahoo, Verizon Bids for Future Ad Diversification

In Yahoo, Verizon Bids for Future Ad Diversification

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Telecom looking to futureproof its business

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

Five Minutes With: It All Comes Down to Mobile, says Jim Schinella

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Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization

Spotlight on: Ad-Supported Phones

Spotlight on: Ad-Supported Phones

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Some considerations for brands on the potential future of mobile advertising.

Why Can't Google Get the Hang of Messaging Apps?

Why Can't Google Get the Hang of Messaging Apps?

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Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.

Five Post-Pokemon AR Thoughts

Five Post-Pokemon AR Thoughts

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The world is quite ready for the AR revolution and other points

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

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Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

Five Minutes With: Marc Roth on Mobile Tracking, Compliance, and Self-Regulation

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In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.

Pokemon Go Just Revived AR

Pokemon Go Just Revived AR

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The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

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Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

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Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

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Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

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John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

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Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

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Snapchat grows up, gives advertisers what they need

App Downloads Hit A Wall (Except for Snapchat and Uber)

App Downloads Hit A Wall (Except for Snapchat and Uber)

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Users satiated with apps and it's showing

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

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Location marketing breaks down the barriers between digital and "real" world customer journeys

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

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With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Spotlight On: Google I/O

Spotlight On: Google I/O

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Mere hours away, here's what marketers can expect to see at Google I/O.

10 Smart Ways to Enhance Your Mobile Strategy

10 Smart Ways to Enhance Your Mobile Strategy

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Suggestions for better leveraging the device and strengthening your messaging.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

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Far beyond a fad, Snapchat is taking over the world

Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

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The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

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The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

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The discipline is projected to mature into a rich blend of social media and mobile engagement.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

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Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

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Which one wins best customer touchpoint in a leading role? Read on to find out.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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