Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?
The insurance giant realized that email and mobile are the cures for disengaged customers.
Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.
There's a new standard of communication—the emoji.
The seeds of change have been sown. Here's the potential fruit.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
Here's what marketers should do about it.
Because mobile isn't complicated enough.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
Marketers can now create and monitor ads from their iOS devices.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.
More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...