Mobile Marketing

The Wednesday Stack: Adobe Makes Analytics More Accessible

The Wednesday Stack: Adobe Makes Analytics More Accessible

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Exclusive news from Adobe Analytics Cloud

Mobile Marketing: Gaining Dominance by Leveraging Engagement

Mobile Marketing: Gaining Dominance by Leveraging Engagement

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With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

Tipsy Elves Co-Founder On Tinder, And Taking Marketing Risks

CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign

Mobility Marketing: Toyota's e-Palette

Mobility Marketing: Toyota's e-Palette

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Is it a car? Is it a store? Is it a mobile ad? All of the above

Designs on the Future: Fjord's 2018

Designs on the Future: Fjord's 2018

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Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018

5 Tips For Mobile Engagement That Sticks

5 Tips For Mobile Engagement That Sticks

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Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

Bark Alert: This Doggie Daycare Startup Wants Millennials to Send Their Puppers to Pup Camp

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Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.

RCS To Set a New Standard for Mobile Marketing

RCS To Set a New Standard for Mobile Marketing

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What does the Rich Communications Service standard mean for mobile marketing?

Chipotle Plans to Enhance Its Mobile Flavor

Chipotle Plans to Enhance Its Mobile Flavor

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The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

Ting Reduces Customer Churn with Payment Plans

Ting Reduces Customer Churn with Payment Plans

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The mobile network and service provider introduced a financial solution after listening to customer feedback

Cartoon: And Mama Bear Said...

Cartoon: And Mama Bear Said...

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Where's that Goldilocks?

Facebook Launches Messenger 2.1

Facebook Launches Messenger 2.1

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New features roll out to marketers on Facebook's popular chat app

One on One: Mahi de Silva on Building Conversational Experiences

One on One: Mahi de Silva on Building Conversational Experiences

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Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots

Facebook Messenger Ads Beta Opens Globally

Facebook Messenger Ads Beta Opens Globally

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Marketers can now serve ads to Messenger's 1.2 billion monthly users

Exploring the Future of OTT Video

Exploring the Future of OTT Video

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Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

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Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

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Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

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Chatbots may finally be ready for widespread adoption

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

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Our weekly column about marketing tech and ops

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

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This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

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How Hooked on Phonics found a quality traffic source with mobile video ads

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

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How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

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Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

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Marketers appear to be maturing in their mobile efforts

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

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Snapchat's Discover platform could change mobile video as we know it.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

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Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

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