Mobile Marketing

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

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Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

4 Predictions for Call Tracking and Mobile Marketing in 2015

4 Predictions for Call Tracking and Mobile Marketing in 2015

In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.

Dunkin' and Priceline Hitch a Ride With OnStar

Dunkin' and Priceline Hitch a Ride With OnStar

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General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

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The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

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More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

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Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

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Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

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FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

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Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

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Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

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Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

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Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

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Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

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New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

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The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

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And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

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The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Android Season Approaches

Android Season Approaches

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Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

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Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

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The app engagement tool for marketers is opened up to more publishers worldwide.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

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Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

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Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

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Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

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Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Getting in on the Conversation

Getting in on the Conversation

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It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

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Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Email's Mixed Messages

Email's Mixed Messages

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Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

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Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

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