Mobile Marketing

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

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Skedaddle's bus ride-sharing service will create actionable communities

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

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How mParticle helps mobile-first businesses manage and leverage their data

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

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Do Facebook and Google have a stranglehold on the smartphone app market?

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

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It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

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The summer craze may yet prove a viable channel for marketers.poke

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

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Some thoughts on the emerging marketing opportunity

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

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It's time mobile devices acquired some safety features

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

One on One: Kayla Wilson and Clara Planel Get Granular on Mobile Ads

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The Inmobi team has perspectives on mobile video metrics, rewarded ads, programmatic buying, and many related topics

Why Facebook Messenger Will Win Out

Why Facebook Messenger Will Win Out

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Integrating with mobile banking proves the company is miles ahead in the messaging apps game.

Where Do You Look When You Look At An Ad?

Where Do You Look When You Look At An Ad?

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A neuroscience solution for those wandering eyes

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

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Some recommendations on strategy for social selling today

Why Would Anyone Want to Buy Twitter

Why Would Anyone Want to Buy Twitter

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As suitors continue to back away from a deal, we consider why a business should, or should not, acquire Twitter.

Mobile is Critical for In-Store Retail

Mobile is Critical for In-Store Retail

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A review of recent reports suggests brands are missing mobile opportunities in retail

DialogTech Wants to Close the Last Gap

DialogTech Wants to Close the Last Gap

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DialogTech wants to close the gap between mobile display ad clicks and the phone call which follows

Mobile Shortcodes Key to Presidential Communications

Mobile Shortcodes Key to Presidential Communications

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Presidential candidates Donald Trump and Hillary Clinton using text messaging to reach supporters

Cartoon: Mobile at the Oasis

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Some things really are a matter of life or death

Cartoon: "X" it Away if You Can

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How can we make advertisers understand how annoying this is?

Snapchat on Ascendency as Twitter Decline Continues

Snapchat on Ascendency as Twitter Decline Continues

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What eMarketer expects for Snapchat's ad revenue growth and how the social network's user base compares to Twitter's.

Teleflora Grows a Mobile Strategy

Teleflora Grows a Mobile Strategy

The online flower service started testing new mobile initiatives last year, and the results are beginning to bloom.

Cartoon: Car Farm

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When we don't put away childish things, just upgrade them

The Market of the Incentivized Data Exchange

The Market of the Incentivized Data Exchange

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The market for mobile apps with consumer incentive is growing.

Geolocation Marketing In the Not-To-Distant Future

Geolocation Marketing In the Not-To-Distant Future

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Smart lenses, ubiquitous ads, and stores knowing an incredible amount about you - all coming soon

"Ad-Free" Apps Are Probably Never Going to Be A Thing

"Ad-Free" Apps Are Probably Never Going to Be A Thing

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WhatsApp has come a long way from "No one wakes up excited to see more advertising."

Marketers Need to Rethink Digital Advertising

Marketers Need to Rethink Digital Advertising

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Because Apple, ad blockers, and now Google are starting to do it for them.

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