The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is head or dying.
Email, social, and mobile are 2014's main marketing acts.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
HTC discovers that getting personal with customers is good business.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.
4 challenges mobile marketers face, and three ways to overcome them.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Using the proper personalization tactics is imperative to mobile marketing success.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
And what's clicking in bed at midnight these days is largely people's smartphones, a study says.
Brands need to make two crucial changes to their mobile opt-ins, even with existing customers.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
The golf app taps the buzz surrounding key sporting events to generate active engagement and fierce loyalty.
With the holiday season fast approaching, now is the time for marketers to improve their mobile marketing strategies.
The ad exchange will help Twitter extend its reach in delivering relevant messaging to users, says the company's product chief Kevin Weil.
Is an app the right mobile path for your brand?
More than three-quarters of smartphone users hold themselves most accountable for protecting their own privacy, says a new survey.
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A growing number of marketers are making digital marketing a top-shelf priority.
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Sales attribution is imperative for a company and its growth.