Mobile Marketing

The Approaching New Mobile Season Heats Up on Social

The Approaching New Mobile Season Heats Up on Social

By

New devices from Motorola and OnePlus spark excitement—and debate—ahead of anticipated fall releases.

Trion Announces Mobile Enhancements

Trion Announces Mobile Enhancements

By

The mobile video advertising company claims to be the first to offer adhesive native video with sound across all mobile devices.

A Seamless App Experience or Bust

A Seamless App Experience or Bust

By

70% of respondents say the performance of a mobile app impacts their perception of the retailer.

General Electric Experiments With Emoji Marketing

General Electric Experiments With Emoji Marketing

By

A new standard communication helps GE connect with highly coveted consumers—millennials.

Healthcare Providers' Websites Are Under the Weather

Healthcare Providers' Websites Are Under the Weather

By

71% of Internet users say healthcare providers' websites could be more helpful.

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

Will Marketers Sink or Swim in the Digital Tide? [Infographic]

By By

Looks like the mobile and social waves are gaining momentum.

Seizing the Moments Is Essential to Mobile Dominance

Seizing the Moments Is Essential to Mobile Dominance

By

Platforms like Google and Facebook, not apps, will control mobile minutes and, in turn, the mobile universe, says a Forrester report.

Mapping the Mobile Journey

Mapping the Mobile Journey

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?

Mapping the Mobile Journey

Mapping the Mobile Journey

Mobile has the ability to empower brands to follow their consumers along their purchase journey. But which points are most vital? And how do you connect the dots between mobile advertising, mobile consumers, and their purchasing behavior?

Cooking Up a Way to Reach Millennials

Cooking Up a Way to Reach Millennials

By

31% of millennials say the decision of what to cook is the least enjoyable part of the cooking process.

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

By

Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

By

Five things email marketers should consider to keep up with consumers' mobile behaviors.

Mobile Email: The "New Normal" for Marketers and Consumers

Mobile Email: The "New Normal" for Marketers and Consumers

By

Five things email marketers should consider to keep up with consumers' mobile behaviors.

The Biggest Marketing Opportunities in 2015

The Biggest Marketing Opportunities in 2015

By

More data, more tools, and more opportunity for marketers in retail. Here's a quick breakdown of eTail's latest report on digital marketing trends.

Humana Prescribes Its Customers Healthy Email Content

Humana Prescribes Its Customers Healthy Email Content

By

The insurance giant realized that email and mobile are the cures for disengaged customers.

Mobile Ads Send Store Visits Up 80% on First Day

Mobile Ads Send Store Visits Up 80% on First Day

By

Other key findings from new study: Video launches ad view times skyward; marketers' top targets are techies and ethnic groups.

What Is Online Shoppers' Device of Choice?

What Is Online Shoppers' Device of Choice?

By

The battle between desktop and mobile continues as the former holds steady while the latter steamrolls ahead.

Pinning a Correlation Between a View and a Purchase

Pinning a Correlation Between a View and a Purchase

Putting brand-driven purchasing directly inside the Pinterest experience will give marketers the opportunity to create a more seamless path-to-purchase.

Online Video Is Making Its Way Onto More Agency RFPs

Online Video Is Making Its Way Onto More Agency RFPs

By

Not surprising, considering that 67% of Canadian ad agency execs believe that online video advertising is as or more effective than television.

Smartphone Growth Slows by More Than Half

Smartphone Growth Slows by More Than Half

By

IDC forecasts an 11% rise in global shipments this year, down from around 28% in 2014. Slow Chinese and Android growth is the reason.

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

7 Marketing Musts from the Global Head of Facebook's Marketing Partners Program

By

Creativity, data, measurement, and mobile are the social network's main pillars.

Do your mobile metrics measure up?

Do your mobile metrics measure up?

New industry benchmarks for mobile campaign measurement

Study: Mobile Campaigns Drive Twice the Sales of Desktop

Study: Mobile Campaigns Drive Twice the Sales of Desktop

By

A mobile ad platform releases what it claims is the first true benchmarking of the channel's impact on in-store sales.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

By

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Samsung Maintains Smartphone Dominance

Samsung Maintains Smartphone Dominance

By

Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market.

Preparing for the Mini-Mobile Wave

Preparing for the Mini-Mobile Wave

By

Apple's foray into wearables may catalyze the next phase of mobile. Here are a few ways to prepare.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

By

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

An App For Making Apps Work Better

An App For Making Apps Work Better

By

Appboy introduces a system designed for scheduling timed, personalized reactions to app engagement to maximize revenue.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

By

There's a new standard of communication—the emoji.

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

By

The seeds of change have been sown. Here's the potential fruit.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...