When a phenomenon like Pokémon Go enters the public consciousness, brands are never far behind.
Excellent mobile results validates Zuckerberg's 2012 company crisis
Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose.
Telecom looking to futureproof its business
Jim Schinella of mobile ad tech company Fyber on the challenge of staying at the forefront of mobile monetization
Some considerations for brands on the potential future of mobile advertising.
Allo and Duo are coming. Here's hoping they don't join Google's long list of questionable communications apps.
The world is quite ready for the AR revolution and other points
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.
The viral sensation is a big deal for AR and gaming, and could even change the way businesses monetize mobile data.
Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?
Daily affirmations through mobile messaging
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.
John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing
Interest-based targeting enters a predictable, new world
Snapchat grows up, gives advertisers what they need
Users satiated with apps and it's showing
Location marketing breaks down the barriers between digital and "real" world customer journeys
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.
Mere hours away, here's what marketers can expect to see at Google I/O.
Suggestions for better leveraging the device and strengthening your messaging.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
Far beyond a fad, Snapchat is taking over the world
The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
The discipline is projected to mature into a rich blend of social media and mobile engagement.
The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.