Mobile Marketing

Exploring the Future of OTT Video

Exploring the Future of OTT Video

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Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

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Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

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Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

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Chatbots may finally be ready for widespread adoption

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

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Our weekly column about marketing tech and ops

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

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This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

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How Hooked on Phonics found a quality traffic source with mobile video ads

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

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How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

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Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

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Marketers appear to be maturing in their mobile efforts

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

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Snapchat's Discover platform could change mobile video as we know it.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

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Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

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Video advertising is about to get interesting.

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

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The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

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How a ride-sharing service communicates with commuters

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

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Skedaddle's bus ride-sharing service will create actionable communities

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

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How mParticle helps mobile-first businesses manage and leverage their data

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

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Do Facebook and Google have a stranglehold on the smartphone app market?

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

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It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

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The summer craze may yet prove a viable channel for marketers.poke

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

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Some thoughts on the emerging marketing opportunity

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

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