The seeds of change have been sown. Here's the potential fruit.
To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.
Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.
The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.
The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.
The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.
Here's what marketers should do about it.
Because mobile isn't complicated enough.
It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
Marketers can now create and monitor ads from their iOS devices.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.
More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.
Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.
FitAd aims to take fitness and health brands on the run with digitally connected exercisers.
Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.
Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.
Sales growth drops 45 points in one year; sales of iPads are in serious decline.
Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.
Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.
New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.
And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
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