Mobile Marketing

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

By

Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

By

Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

By

Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

By

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

By

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

By

And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

By

The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Android Season Approaches

Android Season Approaches

By

Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

Three Quarters of Telecoms' Mobile Presence Is in Video, Rich Media

By

Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.

Facebook Expands its Audience Network

Facebook Expands its Audience Network

By

The app engagement tool for marketers is opened up to more publishers worldwide.

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

Can Blackberry's New Device Find a Place in Today's Crowded Mobile Market?

By

Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

By

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

By

Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

7 Ways to Boost Mobile B2B Marketing

7 Ways to Boost Mobile B2B Marketing

B2B customers are just as if not more mobile-oriented at work as they are as consumers.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for Marketers

By

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.

Getting in on the Conversation

Getting in on the Conversation

By

It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Digital Déclassé: Fashion Week's Mobile Losers

Digital Déclassé: Fashion Week's Mobile Losers

By

Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.

Email's Mixed Messages

Email's Mixed Messages

By

Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.

Interactive Push Notifications Debut

Interactive Push Notifications Debut

By

Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

By

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

Four Trends You Need to Think About Differently

Four Trends You Need to Think About Differently

By

Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.

NinthDecimal Unveils Programmatic Mobile Audience Solution

NinthDecimal Unveils Programmatic Mobile Audience Solution

By

The company aims to address mobile programmatic buying through several recent partnerships.

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

Nine out of 10 Back-to-School Shoppers Will Hit the Bricks

By

They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.

Mobile Approaches Three Quarters of Facebook's Ad Revenue

Mobile Approaches Three Quarters of Facebook's Ad Revenue

By

The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.

Tapjoy Partners With Experian

Tapjoy Partners With Experian

By

The mobile rewards company seeks to provide advertisers with improved audience targeting.

PlaceIQ Names Haslam as Marketing Chief

PlaceIQ Names Haslam as Marketing Chief

By

The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.

What's the World Cup Coming to? Mobile.

What's the World Cup Coming to? Mobile.

By

The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

By

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.

The Neo-Age of Mobile

The Neo-Age of Mobile

By

Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »