Mobile Marketing

American Heart Association takes 'hands-on' approach to life-saving

Cara Wood November 03, 2009

The American Heart Association next week will launch a viral video called "Hand-walker," which follows a man walking through a New York neighborhood on his hands. The video is part of an ongoing effort by the nonprofit to build awareness for the hands-only CPR technique, a two-step process that does not include mouth-to-mouth resuscitation.
 

K&G Fashion to launch first mobile effort with Responsys tool

Dianna Dilworth October 30, 2009

K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.
 

Get ready to test the mobile search waters

Gregg Stewart, SVP of interactive, TMP Directional Marketing October 26, 2009

Soon, most of the expected 191 million Americans carrying a mobile device will be searching for everything local on their phone — an opportunity for marketers to dip their toe into the mobile search waters.
 

Hampton sponsors USA Today travel app

Dianna Dilworth October 26, 2009

USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.
 

Porsche debuts integrated campaign to promote the Panamera sports car

Dianna Dilworth October 22, 2009

To introduce its new four-seat sports car, the Panamera, Porsche Cars North America is running an integrated effort designed to expand the company's audience beyond sports car fans and to reach luxury car drivers. The multichannel effort, "Welcome to the Family," was created by Porsche's agency of record Cramer-Krasselt Chicago with the goal of retaining existing customers and acquiring new ones.
 

Inside Story: Sweet Leaf makes sweet music with mobile

Chantal Todé October 16, 2009

In the ongoing quest to integrate marketing communications, linking mobile phones and social media is the latest frontier. One example is Sweet Leaf Tea. Music festival sponsorships are a big part of the company's marketing strategy.
 

Valpak opens up mobile local couponing with iPhone application

Dianna Dilworth October 12, 2009

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.
 

Epsilon partners with Air2Web on mobile integration

Mary Elizabeth Hurn October 08, 2009

Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.
 

Amazon debuts mobile payment option

Dianna Dilworth October 07, 2009

Amazon Payments LLC, an Amazon.com company, released a mobile payment system on October 5. Amazon Mobile Payments Service lets the company's merchants process transactions via mobile phone and allows consumers to check out using Amazon's 1-Click.
 

HSN partners with Motricity for mobile initiatives

Nathan Golia October 02, 2009

HSN is working with Motricity on SMS marketing, using the agency's Gateway service to manage HSN's text-messaged daily deal alerts and mobile order confirmations. The network is employing the technology to drive purchases and offer current customers more flexibility.
 

MMA updates mobile advertising guidelines

Dianna Dilworth October 01, 2009

The Mobile Marketing Association issued its latest Global Mobile Advertising Guidelines on September 30, focusing on new ad units as mobile advertising evolves. The updated principles were produced by MMA member companies and participants in the MMA Mobile Advertising Committee.
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

September 28, 2009

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Networks use online video to give consumers a taste of new programming

Cara Wood September 28, 2009

For NBC Universal, the explosion of online video has opened up creative opportunities to promote its on-air lineup.
 

JCPenney takes coupons mobile

Dianna Dilworth September 25, 2009

Mobile coupons come to retail after successful tests in fast food, grocery.
 

JCPenney introduces mobile coupons to Houston consumers

Dianna Dilworth September 24, 2009

Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.
 

Sundrop loyalty program integrates Facebook to promote restaurants

Mary Elizabeth Hurn September 14, 2009

Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by using Facebook Connect. The program, which creates and builds marketing databases, is promoting a client base mostly comprised of local and chain restaurants, as well as retail stores.
 

Universal Pictures, Kia and Burger King ring up mobile interactions

Dianna Dilworth September 14, 2009

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.
 

Sherwin-Williams drives iPhone app downloads with mobile ads

Dianna Dilworth September 14, 2009

For Sherwin-Williams, introducing an iPhone app was a natural extension of its online and in-store efforts.
 

Twentieth Television uses mobile to engage viewers

Dianna Dilworth September 10, 2009

News Corp's Twentieth Television is using a mobile effort to engage consumers with its show Wedlock or Deadlock. The TV distributor teamed up with mobile marketing services firm HipCricket to power its interactive television show, which launched in July. The goal of the interactive effort is to grow the reach of the show, which is being tested on Fox stations in New York, Tampa, Phoenix, Dallas and Memphis.
 

National September 11 Memorial to run mobile effort at NASCAR race

Dianna Dilworth September 10, 2009

The National September 11 Memorial & Museum is partnering with mobile marketing services firm Mobile Commons for an initiative observing 9/11. The goal of the "Text to Remember" program is to raise money for and awareness of the September 11 Memorial, which will be built on the site of the World Trade Center.
 

ABC gains five digital publishing members

Mary Elizabeth Hurn September 09, 2009

The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity of media outlets, has added five companies involved in digital publishing initiatives to its roster. The new members include Bite Sized Candy, the creator of a soon-to-be-launched technology that makes magazines available via iTunes and readable on the iPhone and iPod Touch.
 

AmEx takes a swing at mobile for the US Open

Dianna Dilworth September 03, 2009

American Express (AmEx) is engaging customers and fans at the US Open, which opened this week, via interactive tennis-themed experiences both online and at the event. For its 16th year as a sponsor, the company is running mobile tennis games at the tournament. It also is sponsoring an iPhone app and USOpen.org.
 

Five Questions for the Weather Channel about mobile

Dianna Dilworth August 31, 2009

The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.
 

Publishers cross the digital divide

Lauren Bell August 28, 2009

With challenges in print well-documented, newspapers and magazines find that boosting readership requires a multichannel content strategy
 

Captain Morgan calls in MRM for new mobile campaign

Lauren Bell August 27, 2009

Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.
 

DWA - Email with Matching Cell Phone

August 25, 2009

New list — DWA - Email with Matching Cell Phone — Direct Web Advertising — This file contains consumers with mobile numbers matched to e-mail addresses. It is 55% male.
 

Blockbuster partners with Motorola

Dianna Dilworth August 21, 2009

Blockbuster has partnered with Motorola to distribute movies on select Motorola handsets. The new partnership follows Blockbuster's strategy to compete with Netflix and move more into the digital realm.
 

Mobile Commons appoints CEO

Dianna Dilworth August 20, 2009

Mobile Commons appointed Anthony Risicato as CEO. He was previously general manager at Covario, an interactive analytics company. Risicato, a 15-year interactive marketing veteran, is expected to guide the mobile marketing services firm through its next phase of development, namely to grow the business's clientele.
 

AT&T targets teens on Vans Warped Tour

Dianna Dilworth August 19, 2009

AT&T is using the Vans Warped Tour to promote its product and services to music fans. The mobile carrier has been the official sponsor of the touring concert for seven years, but this year AT&T is using the event to demonstrate its technology offerings.
 

Mobile leaders recoil from the spam trap

Dianna Dilworth August 17, 2009

Because mobile phones continue to evolve and consumer adoption is still growing, mobile compliance can be a tricky area. While mobile spam is not new, the definition of what is and is not mobile spam is still being studied by the Federal Trade Commission (FTC), the Mobile Marketing Association (MMA), Forrester Research and the Wireless Association (CTIA).
 

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