Exploring the challenges (and opportunities) advertisers face in the mobile age
The trivia game show app attracts nearly one million players, twice a day
Exclusive news from Adobe Analytics Cloud
With smartphones increasingly being used as consumers' No. 1 access to the Internet, mobile is gaining sophistication as a viable marketing channel
CEO Evan Mendelsohn shares the story behind the retail brand's 'Single Santa' campaign
Is it a car? Is it a store? Is it a mobile ad? All of the above
Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018
Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns
Camp Bow Wow is using digital and mobile strategies to woo a new generation of dog owners.
What does the Rich Communications Service standard mean for mobile marketing?
The quick-service restaurant has hired creative digital consultancy Deloitte Digital to redesign its ordering apps and improve its mobile customer experiences
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
The mobile network and service provider introduced a financial solution after listening to customer feedback
Where's that Goldilocks?
New features roll out to marketers on Facebook's popular chat app
Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots
Marketers can now serve ads to Messenger's 1.2 billion monthly users
Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger
Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends
Blis places an intriguing bet on the power of location intelligence to predict customer behavior
Chatbots may finally be ready for widespread adoption
It's GIF season on mobile. David McIntosh shares what marketers need to know.
Our weekly column about marketing tech and ops
Does Apple's pivot to AR make it the next big thing?
This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.
How Hooked on Phonics found a quality traffic source with mobile video ads
How Orlando City SC reached fans at their fingertips
Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.
Marketers appear to be maturing in their mobile efforts
2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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