Mobile Marketing

4 Trends Marketers Should Monitor for Potential Disruption

4 Trends Marketers Should Monitor for Potential Disruption

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The seeds of change have been sown. Here's the potential fruit.

MRC Chief: Mobile Metrics Standards Are a Long Way Off

MRC Chief: Mobile Metrics Standards Are a Long Way Off

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To get a handle on the hard-to-track and evolving channel, George Ivie needs more help (and more data) from marketers.

The Beauty of Marketing Is in the Eye of the Customer

The Beauty of Marketing Is in the Eye of the Customer

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Colorful makeup brand Urban Decay brings the gorgeous in-store experience to mobile.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

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The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Startup Raises $35 Million for Predictive App-alytics

Startup Raises $35 Million for Predictive App-alytics

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The Series D funding more than doubles the VC stake in Localytics, an analytics platform for app marketers.

Smartfocus Debuts Virtual Beacons

Smartfocus Debuts Virtual Beacons

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The messaging company supplants dozens of beacons in-store with one central device acting as an indoor GPS-powered transmitter.

The Phablet Is Here to Stay

The Phablet Is Here to Stay

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Here's what marketers should do about it.

Apple Ignites the Web (Again) With the Apple Watch

Apple Ignites the Web (Again) With the Apple Watch

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Because mobile isn't complicated enough.

Google to Introduce Mobile Network

Google to Introduce Mobile Network

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It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

To App, or Not to App?

To App, or Not to App?

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Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

New Facebook App Helps Manage Ads While On the Go

New Facebook App Helps Manage Ads While On the Go

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Marketers can now create and monitor ads from their iOS devices.

4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

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Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

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Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

4 Predictions for Call Tracking and Mobile Marketing in 2015

4 Predictions for Call Tracking and Mobile Marketing in 2015

In this webinar, with some of the most well-known mobile marketing experts, you'll get a window into what to expect next year.

Dunkin' and Priceline Hitch a Ride With OnStar

Dunkin' and Priceline Hitch a Ride With OnStar

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General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.

Scrolling Through a Year of Mobile

Scrolling Through a Year of Mobile

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The mobile market expands every year, and 2014 was no exception. Here are some of the year's biggest mobile marketing moments.

Consumers Give Marketers a C-Minus in Mobile

Consumers Give Marketers a C-Minus in Mobile

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More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.

Install Addicts Hold App Downloads Steady

Install Addicts Hold App Downloads Steady

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Reports of the demise of the app have been greatly exaggerated. A group of largely young, female app-aholics help keep average downloads at 8.8 per month.

A Doc With a True Vision for Local Marketing

A Doc With a True Vision for Local Marketing

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Common folk marvel over medical miracles. Dr. Ron Herskowitz marvels over the efficacy of digital marketing tools.

Ad Platform for Wearables Debuts

Ad Platform for Wearables Debuts

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FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

Telemarketing Is Going Mobile—But Customers Aren't Along for the Ride

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Americans surveyed are willing to give up alcohol, chocolate, coffee, or sex for a month rather than get a call from a telemarketer on their mobile phone.

Push Notifications Doubled on Thanksgiving

Push Notifications Doubled on Thanksgiving

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Bigger smartphones and a greater willingness on the part of shoppers to transact on them led retailers to send 25 million pushes.

IDC: Bottom Falls Out of Tablet Market

IDC: Bottom Falls Out of Tablet Market

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Sales growth drops 45 points in one year; sales of iPads are in serious decline.

Will Beacons Light Up Christmas Sales at Retail?

Will Beacons Light Up Christmas Sales at Retail?

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Inexpensive and manageable beacon marketing programs will get tested this holiday season, and consumers seem eager to give them a try.

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

The Gift of Mobile: Consumers Will Buy From Just About Anywhere

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Yes, shoppers use their smartphones to make purchases everywhere from their car to meetings to the bathroom.

Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

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New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

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The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Sorry Millennials, Gen Xers are the Real Device Divas

Sorry Millennials, Gen Xers are the Real Device Divas

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And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.

Moving at the Speed of Mobile

Moving at the Speed of Mobile

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The second screen is changing everything. But one skillful marketer says it may not all be for the better.

Android Season Approaches

Android Season Approaches

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Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.

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