Mobile Marketing

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

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Chatbots may finally be ready for widespread adoption

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

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It's GIF season on mobile. David McIntosh shares what marketers need to know.

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

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Our weekly column about marketing tech and ops

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

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Does Apple's pivot to AR make it the next big thing?

Marvel Unlimited Should be Better than it is

Marvel Unlimited Should be Better than it is

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This compelling subscription service illustrates the problem with not optimizing the customer experience across channels.

Hooked on Phonics Doubles Success With Apps

Hooked on Phonics Doubles Success With Apps

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How Hooked on Phonics found a quality traffic source with mobile video ads

MLS Team Launches App to Put Fans in the Front Row

MLS Team Launches App to Put Fans in the Front Row

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How Orlando City SC reached fans at their fingertips

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

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Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

One-Third of Digital Marketing Budget Spent on Mobile Marketing

One-Third of Digital Marketing Budget Spent on Mobile Marketing

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Marketers appear to be maturing in their mobile efforts

How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

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2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

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Snapchat's Discover platform could change mobile video as we know it.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

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Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

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DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

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Stephen Upstone of LoopMe on the objectives and execution of video advertising

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

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Video advertising is about to get interesting.

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

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The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

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How a ride-sharing service communicates with commuters

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

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Skedaddle's bus ride-sharing service will create actionable communities

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

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How mParticle helps mobile-first businesses manage and leverage their data

Google, Facebook Control Smartphone Apps Landscape

Google, Facebook Control Smartphone Apps Landscape

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Do Facebook and Google have a stranglehold on the smartphone app market?

Why Twitter Live is Good for Marketers

Why Twitter Live is Good for Marketers

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It's an odd development considering Periscope, but an opportunity for marketers to stream at scale.

Pokémon Go is Pulling Players Off Social

Pokémon Go is Pulling Players Off Social

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Users are visiting more stores, and spending money at those stores because of the game.

Sprint Partners with Pokemon Go

Sprint Partners with Pokemon Go

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The summer craze may yet prove a viable channel for marketers.poke

What People Don't Know About Chatbots, From the Creators Themselves

What People Don't Know About Chatbots, From the Creators Themselves

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Some thoughts on the emerging marketing opportunity

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

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A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

One on One: Galia Reichenstein on the Intricacy of Mobile Marketing

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Galia Reichenstein of Taptica on the data foundation for mobile advertising

Cartoon: Brace for Impact

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It's time mobile devices acquired some safety features

7-Eleven Redefines Convenience for the Modern Age

7-Eleven Redefines Convenience for the Modern Age

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How the convenience retail chain uses data to deliver relevant experiences across the brick-and-mortar and digital realms.

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

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