And men account for a greater percentage of total time spent on mobile, according to a Nielsen survey.
The second screen is changing everything. But one skillful marketer says it may not all be for the better.
Google's traditional release window looms large—just in time to challenge Apple's impressive iPhone 6 release.
Demographic and location targeting dominate campaigns from AT&T, Verizon, and T-Mobile, says a year-long study.
The app engagement tool for marketers is opened up to more publishers worldwide.
Consumers remain enraptured in the latest products from Apple and Samsung. Will shoppers give the new Blackberry Passport the time of day?
Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
B2B customers are just as if not more mobile-oriented at work as they are as consumers.
Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
Even as email volume and engaged users' activity increase, open, clicks and purchase are down, according to new research.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Marketing is continuously evolving, so marketers must continually rethink their strategies. Here are four areas of marketing to re-evaluate today.
The company aims to address mobile programmatic buying through several recent partnerships.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
The channel accounted for 62% of the social network's $2.7 billion ad revenue in Q2, a 21% increase from the same period last year.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
The cofounder of Ludic Labs is tabbed to direct growth of the mobile geo-location company.
The World Cup is an event that transcends sports—and mobile is a channel that transcends everything.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
Will Amazon's Android entry add another burden to marketers' already heavy mobile load? Or might it open new doors to customer interactivity?
A recent survey shows that brands are missing out with too few personalized mobile messages.
Savings Catcher automates price comparisons in an app that returns the differences to shoppers through Walmart electronic gift cards.
Consumers aren't as reluctant to receive marketing messages on the run as some think, a new study shows.
When it comes to mobile push what you really want to do is pull—your customers in.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.