Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.
B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.
Study augurs huge upside for local businesses that provide their hours and driving directions.
Here's how to make it to the top of the mobile inbox and convert readers to buyers.
Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.
Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.
Several SXSWi speakers and attendees weigh in on key trends and issues in mobile marketing today.
Consider these factors when designing and delivering rich content and user experiences over mobile.
The company's Q4 Cross-Platform report says smartphone users are in apps 10 times longer than they're surfing the Web.
The auto brand has a high profile among young drivers and plans to rev up distribution of user-generated content using high-performance technology.
Some quick info hits to keep you up-to-date, including the percentage of marketers who say display advertising is dead or dying.
Email, social, and mobile are 2014's main marketing acts.
Mobile tech companies band together to create an open source, standardized guide to deeplinking best practices.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Considering embarking on a mobile strategy? It's critical to understand your customers' mobile mindset first.
HTC discovers that getting personal with customers is good business.
Whether researching products, checking prices, or making a purchase, consumers penchant for mobile interactions is increasing.
Pricing, vehicle availability, and other dealers top the list of items checked on smartphones.
4 challenges mobile marketers face, and three ways to overcome them.
The new tool is designed to help retailers combat churn and better connect with mobile customers in-store.
Think brand awareness, not revenue, when developing apps. Only 5% of apps will merit fees within four years, predicts the research firm.
Using the proper personalization tactics is imperative to mobile marketing success.
The availability of background and behavioral data is so wide that a growing number of companies are avidly segmenting.
Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.
A survey of consumers finds they're more than willing to press the 'buy' button on their smartphones--if properly approached.
Breakout use of smartphones as shopping aids has consumer packaged goods companies investing in ads on the go.
Its website is ranked last for mobile experience in a new survey of 100 retailers. REI's is tops, followed by Toys "R" Us and CVS.
Global shopping center Westfield personalizes consumers shopping experiences without knowing their identity.
Smartphone users download 26 apps a year, but use only six regularly. Few of those are likely to be branded apps, a new study says.
The pizza company launches a new mobile app to feed consumers' appetite for technology and pizza.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.