TONY Kids adds augmented reality to its cover

Share this content:

For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.

Smartphone users “point and shoot” at the magazine and will then see and hear a short video of the fifth-grade chorus from Staten Island, who have garnered a lot of attention on YouTube, belting out Lady Gaga and Rihanna songs.

I don't know whether to be surprised that it's happened so quickly — the ability to unlock video and 3D content on a handset tied to print.

I'm not surprised at all that the effort is geared toward kids — I've seen six-year-olds with mobile phones.

Marketers may be interested in these figures. Though only expected to generate $2 million by the end of this year, projections for 2014 are in the neighborhood of $714 million. Mobile gaming is perceived to be the main driver.

The physical and virtual worlds are colliding — with escapism becoming all that much easier.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here