TONY Kids adds augmented reality to its cover

Share this content:

For the August issue of Time Out New York Kids, the magazine cover will be enhanced with mobile augmented reality.

Smartphone users “point and shoot” at the magazine and will then see and hear a short video of the fifth-grade chorus from Staten Island, who have garnered a lot of attention on YouTube, belting out Lady Gaga and Rihanna songs.

I don't know whether to be surprised that it's happened so quickly — the ability to unlock video and 3D content on a handset tied to print.

I'm not surprised at all that the effort is geared toward kids — I've seen six-year-olds with mobile phones.

Marketers may be interested in these figures. Though only expected to generate $2 million by the end of this year, projections for 2014 are in the neighborhood of $714 million. Mobile gaming is perceived to be the main driver.

The physical and virtual worlds are colliding — with escapism becoming all that much easier.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above