, Txtstation team up for event text-based promotions

Share this content:

E-commerce ticket vendor has partnered with mobile marketing firm Txtstation Global Mobile Marketing to allow client venues and sports franchises to run mobile campaigns at live events. has offered mobile purchasing and mobile barcoded tickets for four years to clients, including the San Francisco Giants and Chicago Cubs baseball clubs. The partnership will extend Txtstation's mobile marketing tools to these clients, who will be able to use text-based campaigns during events to drive consumer engagement.

“This is a natural extension in the mobile marketing space,” said Sheri Fink, e-commerce and strategic alliances director at “We think it would be very useful in the sporting industry and in concert arenas for marketing at events.”

Fink added that venues can use live text campaigns to build their marketing lists.

“Right now, mobile tickets are not as significant as our sales online or through the call center, but we expect that mobile tickets will grow dramatically in the next couple of years,” said Fink.

Using the service, venues could allow consumers to text to vote on which song an artist should play or to get a discount at a vendor's booth, for example.

The marketer's goal at an event is usually to drive engagement, increase food and merchandise sales and create a social environment, said Julie Ask, VP and principal analyst at Forrester Research. “Venues are fun because there is an opportunity for a direct response and a direct interaction with the audience.”

Forrester estimates that only 2% to 3% of attendants participate in text campaigns at events, but Ask said that number is growing.

“More and more venues are doing this, but engagement depends on how well the promotion is marketed within the stadium and what the incentive is,” she said. “Coupon-based incentives work well if they are good. If you are giving me 10 cents off a $4 hotdog, that's not as good as buy-one-get-one-free.”


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above