The world on a four-by-two inch screen

Share this content:
The world on a four-by-two inch screen
The world on a four-by-two inch screen

It's no secret that mobile has become a global form of communication. Flashing a smile has been replaced with sending an Emoji and lengthy tête-à-têtes have been confined to texts and tweets.

In fact, according to an International Data Group (IDG) Global Solutions study of more than 21,000 people worldwide, 77% of respondents claim to have a smartphone and 50% claim they have or use a tablet. The IGS 2012 Mobile Survey was conducted from March to May 2012 and surveyed people who visited at least one of IDG's 124 websites, many of whom worked in IT (32.67%) or were male (84%). This is the third consecutive year IDG has conducted the survey dedicated to unraveling the mobile motives of the techies.

While 94% of respondents say they still use their smartphone to make an old-fashioned phone call, a high percentage also use their phones as more than just, well, a phone. Eighty-four percent of respondents say they use their smartphone for texting, 69% use their phone to browse the Internet or to check email, and 32% glue their eyes to the mini screen to play games.

What's more, consumers are using their mobile devices to give other household gadgets the old heave-ho. In fact, 65% use their smartphone instead of the alarm clock, 35% apply their smartphone to forgo their landline phone, 52% use it to ditch their music player, and 62% have tossed out the morning paper in place of a tablet. Functionality also beat out battery power, cost, and brand reputation when it came to the percent of respondents who listed a particular factor as first, second, or third most vital.

Users also appear to be quite picky when it comes to their preferred mobile operating system. Forty-four percent prefer to use iOS for iPhone followed by 34% who ranked Android as their operating system of choice; Windows Phone was next in line with a 7% preference rate.

So when's the best time for tech companies to target these mobile users? According to the study, 57% of respondents say that they're most likely to view technology content after business hours and 48% deem the weekend as the optimal time. And those in IT know what they want to see; when it comes to video, 56% of respondents prefer to see technology product reviews and 45% would like to see career-related segments.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here