The Shining Star of CES: Mobile

Share this content:

Cybersecurity and virtual reality were also hot; 3D printing not so much. Rising from the ashes was Blackberry.

Forget hoverboards and drones. Mobile received twice as much attention from the world at large than any other category exhibiting at the recent Consumer Electronics Show (CES), according a study conducted by content marketing software provider Scribblelive. The company's analysis of more than 100 million news articles, blogs, and social media posts surrounding the show had  mobile receiving more than twice the play of the next most popular category, electronic gaming.

Cybersecurity, computers, virtual reality, wearables, and drones were the next most talked about sectors.

Blackberry, with its new PRIV Android phone, made a comeback at the Las Vegas show. The post-CES influencer score of 133 posted by CEO John Chen trailed only Samsung's John Herrington (176) and Apple's Phil Schiller (153).

Samsung gained some ground on Apple in wearables. Its Gear2 smartwatch with its bio-processor helped it to a post-show influencer score of 527, compared to a negative 58 for Apple. In the Internet of Things arena, Ford Motor company, which synched smart home indicators with vehicles, and Ericsson got the most buzz.

Former star CES categories ending up near the bottom of Scribblelive's rankings were cameras, 3D printing, and robotics.


close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above