The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?
1:00 - 2:00 p.m. ESTRegister Now!
A majority of us are using three or more devices—smartphones, laptops, tablets—on a daily basis (and often at the same time). As a marketer, understanding cross-screen behaviors is imperative for you to deliver an optimal customer experience across screens.
Join our guest Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences. Forrester Consulting conducted a commissioned study on Tapad's behalf to gather information on just how connected today's consumer is and the role that each device plays in the path-to-purchase. Jennifer Wise will share these findings, as well as more detailed information on what consumers expect in their cross-device experiences.
Join us on July 10th to learn:
• What drives consumers to each device during the path-to-purchase
• Why not all screens are created equal
• What marketers can do to provide consistent brand experiences across screens
This one-hour session will provide ample time for questions and answers. Join us and make your marketing strategy cross-screen savvy.
Jennifer Wise, Analyst serving Marketing Leadership Professionals, Forrester Research
Jenny is an analyst serving Marketing Leadership Professionals. Her research focuses on emerging marketing tactics, with a primary emphasis on mobile, tablet, and gamification marketing strategies. Her research examines the consumer adoption and usage of devices and features, and the organizational maturity, technologies, and frameworks required for marketers to successfully deploy these tactics in service of their marketing strategies.
Jenny's research and analysis have been cited in publications, including AdAge, Forbes, MediaPost, and TechCrunch, and she has been a contributor to Direct Marking News and CMS Wire. She has also spoken about mobile and cross-device marketing strategies at several industry events, including CTIA, Mobile Media Upfront, and AdExchanger's Industry Preview.