Tapjoy Partners With Experian

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The mobile rewards company seeks to provide advertisers with improved audience targeting.

nGEN is Tapjoy's audience intelligence platform.
nGEN is Tapjoy's audience intelligence platform.

Tapjoy, which rewards mobile users with premium content for engaging with advertisers, has announced a strategic partnership with Experian Marketing Services to offer its clients enhanced audience targeting capabilities.

As part of the agreement, Tapjoy will have access to Experian's ConsumerView database, which Experian says covers 98% of the U.S. population and provides demographic breakdowns, behavioral and life stage information, and category and brand preference.

Tapjoy, which rewards members for downloading specific apps, makes a claim to 450 million active monthly users and access to more than a billion devices on a global scale. “Our advertisers now have a unique and robust solution to target ads on mobile based on segmentation, desktop browsing behavior, and the power of Web-based targeting,” said Tapjoy CEO Steve Wadsworth in a release announcing the deal. “We have dramatically increased Tapjoy's targeting capabilities over the previous quarters.”

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