StrongMail to offer SMS messaging

Share this content:
Kara Trivunovic, StrongMail’s VP of agency services.
Kara Trivunovic, StrongMail’s VP of agency services.

Digital marketing solutions provider StrongMail will offer SMS messaging through a partnership with Velti, said Kara Trivunovic, StrongMail's VP of agency services. StrongMail will incorporate Velti's advanced mobile marketing platform into StrongMail's existing Message Studio, a campaign management solution.

The integration of both platforms will allow StongMail customers to create basic SMS campaigns, and automate outbound email and SMS communications based on user preferences, Trivunovic said. For example, a different action will automatically occur depending on whether a consumer opens an email or if an email bounces.

“It gives [marketers] the ability to create communications in an automated way [and] to leverage them across email and mobile,” Trivunovic said.

According to a survey released by StrongMail today, 45% of businesses surveyed use mobile as a marketing channel and 70% of businesses expect to increase their mobile budgets.

StrongMail considered several other providers, but Trivunovic said it ultimately decided on Velti because of the ease of integration of their products, the services they offer and pricing. StrongMail has also previously worked on other projects with Velti, Trivunovic said.  


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above