State Farm enhances its mobile site

Share this content:
State Farm enhances its mobile site
State Farm enhances its mobile site

Auto insurance provider State Farm has redesigned its mobile website to offer consumers simplified navigation and faster access to product and service information, said Eli Winn, manager of State Farm's enterprise Internet solutions.

“We determined that a redesigned mobile website offered us the opportunity to redefine our mobile presence by creating a consistent user experience across multiple access points,” said Winn.

The new site will feature a tile-based navigation system that organizes information in a more logical way, an enhanced notification system and a quicker way to connect to a State Farm agent.

Winn said the motivation behind the redesign, which began in 2011, was to provide better mobile solutions to existing and potential policy holders, and was not done for the purpose of collecting additional information.

“This effort was heavily driven by user feedback. We also leveraged research based on customer expectations when using a mobile website to complete self-service tasks and learn more about products and services,” Winn said.

State Farm developed the redesign in-house and declined to reveal any vendor partners who may have collaborated.   

The insurance company first launched its mobile site, Statefarm.mobi, in June 2006. It then launched m.statefarm.com in December 2010.  

“The redesign is part of our effort to refresh our mobile offerings,” Winn said.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above