Sprint Partners with Pokemon Go

Share this content:

The summer craze may yet prove a viable channel for marketers.poke

pokemon Go logo
pokemon Go logo

Sprint has entered an agreement with Niantic, the creators of the summer hysteria that was Pokemon Go, and its stores will soon function as Pokestops and Pokemon Gyms for the game's users.

This includes Sprint affiliate stores like Boost Mobile, and Sprint mini-stores in Radioshack.

It was only mere months ago that Pokemon Go dominated every corner of the media. While the game's popularity has certainly tapered off, it remains one of the year's most explosive mobile trends, but its ultimate viability as a marketing channel has gone unexplored, although, after the game's release, many local businesses employed guerilla marketing tactics to attract users to their stores. Still, there has been little in the way of a concentrated strategy to leverage the game's potential.

Sprint's deal, as well as the rumored Starbucks deal, could help bring legitimacy to Pokemon Go as an experimental form of mobile advertising, and may be the first step in realizing the game's pseudo-social network potential.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above