Sprint Partners with Pokemon Go

Share this content:

The summer craze may yet prove a viable channel for marketers.poke

pokemon Go logo
pokemon Go logo

Sprint has entered an agreement with Niantic, the creators of the summer hysteria that was Pokemon Go, and its stores will soon function as Pokestops and Pokemon Gyms for the game's users.

This includes Sprint affiliate stores like Boost Mobile, and Sprint mini-stores in Radioshack.

It was only mere months ago that Pokemon Go dominated every corner of the media. While the game's popularity has certainly tapered off, it remains one of the year's most explosive mobile trends, but its ultimate viability as a marketing channel has gone unexplored, although, after the game's release, many local businesses employed guerilla marketing tactics to attract users to their stores. Still, there has been little in the way of a concentrated strategy to leverage the game's potential.

Sprint's deal, as well as the rumored Starbucks deal, could help bring legitimacy to Pokemon Go as an experimental form of mobile advertising, and may be the first step in realizing the game's pseudo-social network potential.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above