Shelfbucks Buys IoT Platform

Share this content:

Its addition of Emmoco takes it a step closer to enable brands to establish one-to-one connections in-store.


Shelfbucks, a startup with a board full of consumer goods heavyweights like Neiman Marcus's Richard Marcus and IRI's and comScore's Gian Fulgoni, today finalized its acquisition of Emmoco, an Internet of Things platform.  With the deal, the in-store marketing company gets full rights to Emmoco's hardware, firmware, and mobile and servicer suite of product solutions, including its BlueJoule software platform for Bluetooth connections.

“We decided we could create significant market value by joining Shelfbucks in their mission to bring connected digital to in-store retail displays and signs,” said Emmoco co-founder Charles Walden in a press release announcing the deal.

Shelfbucks is one of several companies chasing the Holy Grail of digital connectivity between brands and consumers in brick-and-mortar settings, and at least one retail researcher finds the company well along the path. “What I really liked about Shelfbucks was a) the long view to a time when communication with the consumer means a lot more than promotional offers and b) the fact that the cost is entirely passed along to the manufacturer,” wrote RSR Research's emerging markets expert Steve Rowen after a demo of the system that uses beacons to connect with apps and let brands engage directly with shoppers.

Shelfbucks received $6.5 million in Series A funding in November and its technology has been used in GameStop stores.  Other stalwarts on the company board include retired Walmart CFO Michael Fung, ex-Whole Foods CIO Mike Clifford, and Lamar Johnson, Procter & Gamble's former director of customer services, who now serves as executive director of the McCombs Business School at the University of Texas.

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here