Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The revenue surge was a global one, with mobile advertising up 92% worldwide, according to the Interactive Advertising Bureau.
The company aims to address mobile programmatic buying through several recent partnerships.
They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.