Mobile Marketing

Mobile Marketing The Tweet Beat: Samsung and Apple's Legal Grapple

The Tweet Beat: Samsung and Apple's Legal Grapple

We've been here before, haven't we? Apple and Samsung are in court for their patent infringement trial, part deux, and it's not pretty.

Mobile Marketing Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Mobile Payments Will Force Credit Card Marketers to Rethink Branding

Companies promising to simplify the card carrying experience threaten to eliminate one of the credit marketer's most time-honored branding tools.

Mobile Marketing News Byte: Twitter Merges Mobile Marketing With MoPub

News Byte: Twitter Merges Mobile Marketing With MoPub

The social network instantly extends its marketing reach to another billion mobile devices.

Mobile Marketing News Byte: Google Glass Hits the Streets Today

News Byte: Google Glass Hits the Streets Today

Will connected specs catch on—at $1,500—with the general populace? Today we begin to find out.

Mobile Marketing The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

The Inconvenient Truth about Mobile Apps for B2B Sales & Marketing

B2B apps for sales and marketing are great—but you need to create transparency around the entire process if you want to improve the likelihood of sustained success.

Mobile Marketing Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Four out of Five Mobile Searchers Buy—Despite Poor Search Quality

Study augurs huge upside for local businesses that provide their hours and driving directions.

Mobile Marketing Facebook: "We Need New Measurement for a New Era"

Facebook: "We Need New Measurement for a New Era"

Mobile's mad global growth surprised even Facebook, the company's VP of marketing solutions tells ARF conference attendees.

Mobile Marketing News Byte: One in Six Wear Wearables

News Byte: One in Six Wear Wearables

Early adopters of wearable mobile devices are young, affluent, and convenience-driven, says a Nielsen study.

Mobile Marketing News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

Data management meets mobile audience segmentation as Lotame absorbs start-up.

Mobile Marketing Austin American-Statesman Mobilizes to Move Beyond Print

Austin American-Statesman Mobilizes to Move Beyond Print

Marketers hope the SXSW launch of an innovative app will give the 143-year-old Texas newspaper a 21st century image.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.