Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Five Minutes With: Shine Co-founders Talk Mindfulness, Bots

Daily affirmations through mobile messaging

Spotlight On: Live Streaming from the Capitol

Spotlight On: Live Streaming from the Capitol

Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.

Five Minutes With: John Coombs, CEO of Rover

Five Minutes With: John Coombs, CEO of Rover

John Coombs of Toronto-based beacon platform Rover takes the temperature of location marketing

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Of Course There's Now Emoji-Based Ad Targeting on Twitter

Interest-based targeting enters a predictable, new world

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat Announces Partnerships, Analytics Upgrade

Snapchat grows up, gives advertisers what they need

App Downloads Hit A Wall (Except for Snapchat and Uber)

App Downloads Hit A Wall (Except for Snapchat and Uber)

Users satiated with apps and it's showing

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

Location marketing breaks down the barriers between digital and "real" world customer journeys

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Spotlight On: Google I/O

Spotlight On: Google I/O

Mere hours away, here's what marketers can expect to see at Google I/O.

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