How Apps Could Finally Take Flight for Marketers

How Apps Could Finally Take Flight for Marketers

2017 may be the year marketers finally master the in-app experience, and go beyond customer acquisition to engagement and retention

Spotlight On: Hollywood Going Mobile on Snapchat

Spotlight On: Hollywood Going Mobile on Snapchat

Snapchat's Discover platform could change mobile video as we know it.

Why Marketers Should Be Excited About Unlimited Data

Why Marketers Should Be Excited About Unlimited Data

Verizon now offers unlimited data, meaning consumers now have the option on all major carriers.

Spotlight On: Pokémon Go's Valentine's Day Event

Spotlight On: Pokémon Go's Valentine's Day Event

DMN editors discuss last summer's biggest mobile craze and its latest holiday event.

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

One on One: We're Here to Change Opinions on Brands, says Stephen Upstone

Stephen Upstone of LoopMe on the objectives and execution of video advertising

What YouTube's Super Chat Means for Marketers

What YouTube's Super Chat Means for Marketers

Video advertising is about to get interesting.

BMW Test Drives New AR Experience

BMW Test Drives New AR Experience

The luxury vehicle manufacturer is piloting a 3-D augmented reality experience that enables customers to interact with its i3 and i8 vehicles through Tango-powered mobile devices.

Zapp RideShare Aims to Change Commute with Mobile

Zapp RideShare Aims to Change Commute with Mobile

How a ride-sharing service communicates with commuters

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle, A New Mobile Marketing Opportunity

Skedaddle's bus ride-sharing service will create actionable communities

Instagram introduces ads within Stories

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

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