Mobile Marketing

Study: Preference centers key to mobile marketing

Erin Dostal May 24, 2012

Preference centers for mobile marketing campaigns are crucial, said David Wachs, SVP of mobile for multichannel loyalty and promotions marketing company ePrize

Rubicon Project acquires Mobsmith

Sara Holland May 23, 2012

Digital technology advertising company Rubicon has acquired Mobsmith, a mobile advertising technology platform.

State Farm enhances its mobile site

JoAnn DeLuna May 08, 2012

Auto insurance provider State Farm has redesigned its mobile website to offer consumers simplified navigation and faster access to product and service information.

AT&T launches mobile point-of-sale app for companies

JoAnn DeLuna May 08, 2012

AT&T has partnered with electronic payments firm VeriFone to launch a new mobile app.

InMobi launches free mobile ad tracker

Ryan Joe May 02, 2012

Mobile advertising network InMobi launched today its free InMobi Ad Tracker platform, a solution that does not leverage a mobile handset's universal device identifier (UDID) to track, integrates with the InMobi Advertising Network and incorporates real-time analytics, said Anne Frisbie, the company's North American VP and managing director.

Report: Mobile commerce accounts for 13.3% of all online sales

Erin Dostal May 02, 2012

IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.

Direct Agents adds mobile services

Ryan Joe May 01, 2012

Direct Agents, a full-service digital marketing agency, introduced mobile marketing with its Direct Agents 3.0 services on May 1, enabling the agency to extend its core services onto a mobile environment, said Josh Boaz, managing director and co-founder of the company.

Adfonic launches video advertising for mobile

JoAnn DeLuna April 12, 2012

Adfonic, a European mobile advertising network, has launched video advertising for mobile on Android and iOS phones, said Adfonic CMO Paul Childs. The product also measures real-time user engagement so brands can quickly determine a campaign's effectiveness.

MMA appoints Google executive to board

JoAnn DeLuna April 05, 2012

The Mobile Marketing Association (MMA) has appointed Google's VP of display advertising Neal Mohan to its global board of directors, said John Bianchi, MMA's communications director.

Samsung to launch first private mobile ad exchange

JoAnn DeLuna April 04, 2012

Samsung Electronics has partnered with OpenX, a digital advertising technology company, to create Samsung AdHub Market, the first private mobile ad exchange, said OpenX CEO Tim Cadogan. The exchange, which OpenX first announced yesterday at ad:tech San Franciso, is expected to be available beginning in the second half of this year.