Schlafly Taps Into Mobile Marketing

Schlafly Taps Into Mobile Marketing

The independent craft brewery debuts a new app and implements beacon technology to better engage customers and help them find its products.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Marketing Is Aging Like a Fine Wine [Infographic]

Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.

Facebook opens brand window to Messenger

Facebook opens brand window to Messenger

The new suite of tools will enhance interactive marketing on the chat platform, Facebook CEO Mark Zuckerberg said.

Personalization Makes the Customer Grow Fonder

Personalization Makes the Customer Grow Fonder

Singapore-based dating app Paktor uses profile and behavioral data combined with testing to guide its personalization efforts.

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

3 Oscar-Worthy Marketing Channels

3 Oscar-Worthy Marketing Channels

Which one wins best customer touchpoint in a leading role? Read on to find out.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

Playbill's Mobile App Delivers a Customer Engagement Command Performance

The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, and after performances.

The Apple Falls: iPhone Sees Its First Sales Decline

The Apple Falls: iPhone Sees Its First Sales Decline

Newton could've predicted it. iPhone sales fell 3.3 million units and 2.7 share points in the fourth quarter.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

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