How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

5 Things to Know About In-App Mobile Video Advertising

5 Things to Know About In-App Mobile Video Advertising

Marketing professionals discussed industry trends at a recent Interactive Advertising Bureau roundtable

Exploring the Future of OTT Video

Exploring the Future of OTT Video

Many see mobile as the top channel for video, but over-the-top (OTT) is looking like a strong challenger

5 Takeaways from Mary Meeker's Iconic Internet Report

5 Takeaways from Mary Meeker's Iconic Internet Report

Reality is catching up with perception, and mobile still has catching up to do, according to the 2017 edition of Meeker's Internet Trends

Facebook Bot Simplicity Issues Plagues Adoption

Facebook Bot Simplicity Issues Plagues Adoption

The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

Blis places an intriguing bet on the power of location intelligence to predict customer behavior

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

Our weekly column about marketing tech and ops

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

Does Apple's pivot to AR make it the next big thing?

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