With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.