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Google to Introduce Mobile Network

Google to Introduce Mobile Network

It will partner with established carriers on an MVNO that aims to merge cell and Wi-Fi networks seamlessly.

To App, or Not to App?

To App, or Not to App?

Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.

Zerve Takes Alternative Route on Mobile Journey

Zerve Takes Alternative Route on Mobile Journey

Instead of creating an app, the activity-finding platform made its mobile debut with a mobile-optimized website.

Marketers Should Increase Their Mobile App Spend in 2015

Marketers Should Increase Their Mobile App Spend in 2015

An enhanced mobile customer experience can build a brand.

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