They'll visit stores to touch product and avoid shipping fees, but eight of 10 plan to consult mobile devices in the aisles, a study says.
It agrees to buy Flurry, a mobile ad exchange used in more than 400,000 apps.
Marketers discuss the daunting task of—and potential solutions for—tracing sales back to mobile campaigns.
The mobile rewards company seeks to provide advertisers with improved audience targeting.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.