New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.
A mobile Web game is the production company's new superstar in terms of engagement and conversion.
The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.
'Tis the season for mobile browsing and purchasing.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.