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Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.