The presence of NFC chips in iPhones could expand the technology's scalability for location-based marketing. Launching Apple Pay, however, appears to be its chief purpose.
Mobile data is this music and arts festival's jam.
Pink, Tiffany, and The North Face are right with the times, but Candie's, Casio, and Joe Boxer are complete zeros when it comes to mobile style.
Urban Airship solution will free in-app marketers to move beyond the standard options of "open" or "ignore."
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.