Mobile News: Where to go for your mobile hook-up
Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.
Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.
But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.
General Motors to introduce a geo-located, in-auto marketing connection for brands at CES this week.
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