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Adobe Launches In-App Messaging Via iBeacons

Adobe Launches In-App Messaging Via iBeacons

New location-based capabilities will also enable marketers to send and monitor location-based emails and social messages.

WWE Studios Smacks Down Traditional Mobile App Games

WWE Studios Smacks Down Traditional Mobile App Games

A mobile Web game is the production company's new superstar in terms of engagement and conversion.

7 Mobile Marketing Strategies for the Holidays

7 Mobile Marketing Strategies for the Holidays

The most wonderful time of year can be a pain for marketers who don't have a solid mobile strategy.

Mobile Apps Rule Holiday Shopping

Mobile Apps Rule Holiday Shopping

'Tis the season for mobile browsing and purchasing.

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