Some considerations for brands on the potential future of mobile advertising.
In the absence of laws and regulations that are directly applicable to mobile tracking, industry leaders need to identify what issues are raised by the channel and develop best practices for its members, he says.
Who owns mobile data - Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world?
Keith O'Brien discusses the ramifications from last night's House Democrats live stream on gun violence. He discusses how it impacts politics, C-SPAN, broadcast media, and brands.