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4 Reasons Marketers Need to Master Mobile

4 Reasons Marketers Need to Master Mobile

Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

70 Percent of Consumers Buy CPG Products After Seeing Mobile Ads

Digital targeting becomes a must for mass marketers. More than 50% of consumers make shopping lists and download coupons to their mobile devices.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Mobile Responsible for Rise in Email Open Rates

Mobile Responsible for Rise in Email Open Rates

But a new study says that an increased use in mobile devices has also led to a slight decline in click rates.

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