Search in new places for mobile generation's best job candidates
The "year of mobile" arrived last year, as more marketers embraced the medium after the introduction of game-changing devices such as the iPad. Now that mobile is here to stay, marketers must recruit talent to fill this niche.
Digital expertise does not equal mobile marketing savvy. While a desire to learn with solid marketing know-how is helpful, truly talented employees will need to understand the entire ecosystem. This includes everything from the devices to carriers. Digital specialists won't necessarily know the intricacies of mobile. You may be lucky to find that mobile savvy candidate, but be prepared to train and educate candidates who are making the leap from traditional digital to mobile.
The mobile expert must ensure that the channel will not be treated simply as a campaign or one-off program. Look for a marketer who is not just caught up in the technology and one-shot tactics, but aspiring to build an integrated marketing plan for mobile. They should be focused on the overall strategy of the brand and how the mobile channel supports that strategy.
There is a fair chance you will not find a mobile advertising candidate on a job board. If you cast a wide net, you will receive a large volume of applicants, particularly when mobile talent is not yet fully defined.
It's best to nurture mobile talent internally, or network the industry to find the right candidate to handle mobile advertising and marketing within your organization. Your company's mobile advertising will be only as good as the person running it.