Rubicon Project acquires Mobsmith

Share this content:
Frank Addante, Rubicon CEO
Frank Addante, Rubicon CEO

Digital advertising technology provider The Rubicon Project has acquired Mobsmith, a mobile advertising technology platform, said Rubicon Project CEO Frank Addante. While the Rubicon Project did not disclose financial details, All Things D reported Mobsmith sold for $10 million.

Acquiring Mobsmith puts the Rubicon Project in a good position to take leadership in the quickly growing mobile market, Addante said. 

A recent Interactive Advertising Bureau (IAB) study found that a majority of consumers welcomed mobile advertising.

“We considered a number of mobile options,” Addante added.  “Mobsmith was the best option because their products are the best and easiest to use, the team is strong, and pure-play technology offers a lot more than other options.”

In acquiring Mobsmith, the Rubicon Project hopes to provide publishers and ad buyers a specific platform and marketplace for both purchasing and buying mobile ads, as well as display inventory, the company stated in a release.

The Rubicon Project has already begun work on a campaign using the Mobsmith platform, Addante said. “We plan to add mobile to our capabilities and bring it into the market over the course of the next year,” he added.

The companies have no previous working relationship though they share mutual clients. Addante stated that this is the “fourth technology acquisition that we have been able to win. In this particular case, we've spent a considerable amount of time looking at mobile platforms before we found the right one.” 

Mobsmith, Addante said, had numerous suitors for acquisition, though he did not know the identities of the companies that the Rubicon Project beat out.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above