Roska Direct acquires Mueller & Wister

Share this content:

In a move intended to bolster its interactive offerings, direct marketing agency Roska Direct Advertising has acquired Mueller & Wister, a mobile and interactive agency.

“It's hard for me to imagine anything being done in the direct field that doesn't have a strong interactive component tied to it,” said Jon Roska, CEO and CCO at Roska Direct. In order to stay on top in the interactive field, direct agencies “really need to stay as far out ahead in technology as they can,” he continued.

“The one thing that really drove this deal would be Mueller & Wister's unbelievable knowledge in the very latest interactive technologies.”

In particular, Roska expects Mueller & Wister's expertise in gaming and mobile technologies will enable it to enhance existing offerings to clients. Currently, approximately 50% of Roska's billings fall within some type of interactive work, including Web design, Flash development and mobile marketing.

Mueller & Wister's client base also complements Roska's work in the healthcare field.

The new agency will be called Roska, Mueller & Wister.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above