Rewards app Shopkick to test consumers' privacy limits

Share this content:

How much personal information and purchasing data are consumers comfortable giving to brands? Major retailers, including Best Buy, Macy's, Sports Authority and American Eagle Outfitters could soon find out after supporting the new smartphone application Shopkick.

The app, now available for the iPhone, gives consumers points for entering a store, trying out — or trying on — products, and scanning barcodes in dressing rooms, to name a few options. Points can eventually be redeemed for discounts.

What remains to be seen is whether consumers will download the app en masse, or if they'll be scared off because of privacy concerns. For instance, Jeffrey Chester, executive director of the Center for Digital Democracy, a consumer privacy group, told The New York Times that the app knows “where you are, what you buy, your spending habits, passions, excesses.”

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above