QR codes: Are they worth the investment?
The gloves are off
Susan Kelly, VP at Xerox, and Frank O'Brien, founder of Conversation, debate the pros and cons of quick response codes
VP of enterprise marketing services at Xerox, more than 19 years of marketing experience
Founder, Conversation, a decade of experience in marketing and advertising industries
Direct Marketing News' Decision
More American consumers will use smartphones than feature phones by the end of 2011, according to statistics from The Nielsen Co. That means millions more consumers will have access to free barcode scanning applications by the end of this year. Marketers should take advantage of that growth.
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