PlaceIQ Partners to Take Its Local Intel to Desktops

Share this content:

Its agreement to tap into Tapad's Unify platform connects geo-located mobile campaigns with PCs.

PlaceIQ makes a local move to desktops.
PlaceIQ makes a local move to desktops.
 

PlaceIQ, the company that broke up the U.S. into demographically tagged 100 meter squares to inform real-time mobile ads, will now extend its model to desktop screens.

The company today announced a partnership with Tapad, a provider of cross-device marketing technology whose Unify platform enables advertisers to connect audiences across more than a billion devices—including smartphones, tablets, desktops, and laptops.

“Tapad's cross-screen capability will help clients implement more comprehensive campaigns,” said PlaceIQ CEO Duncan McCall in a statement. “We will be able to give brands a deeper understanding of their audiences.”

Tapad CEO Are Traasdahl said his company's technology would augment the effectiveness of PlaceIQ's platform. “[PlaceIQ's] technology is poised to reshape how the industry measures real-world, in-store ROI and, when combined with our Device Graph Access, will provide a truly unified view of campaign performance,” Traasdahl said.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above