Pitney Bowes Intros Location Intelligence Platform
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
GIS for the mass marketers
Pitney Bowes today introduced Spectrum Spatial, a platform that applies technology from the company's MapInfo unit to deliver location-based customer intelligence across a wide range of pursuits for both B2B and B2C companies.
Spectrum Spatial is part of a trend known as the “consumerization of GIS” (geographic information systems) that allows non-experts in the technology to create and use location-based applications to better service or sell to customers. Social media companies, for instance, can use the technology to deliver location-tagged content to smartphone users. Banks can not only provide branch location information to customers, but evaluate performance of branches through an analytics capability. B2B sales forces can plan real-time bulletins and promotional campaigns based on regions or localities.
“What makes this different from other location-based data programs out there is that Spectrum Spatial lets you do advanced analytics of locations, even allowing you to do overlays of local demographic data such as the average income of a certain neighborhood,” says James Buckley, SVP and GM of Location Intelligence at Pitney Bowes.
Because Pitney Bowes' geocoding business originated with a governments and telecommunications company, Buckley also claims an accuracy advantage due to the stringent requirements those clients have for up-to-date information.
Spectrum Spatial also allows for integration of location intelligence with their business intelligence systems, geocoding and reverse geocoding, and validation of addresses in 250 countries and territories.