Personalization, privacy to boost mobile marketing in 2011: MMA

Share this content:

The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend next year: personalization and privacy will increase the effectiveness and credibility of mobile as a marketing channel, according to the MMA.

“The adoption of transparent, permission-based marketing along with the introduction of regulations and applications for blocking unwanted content will help overcome the perception that mobile advertising is nothing but spam,” the MMA said in a statement. “Mobile will be the only truly conversational and measurable medium that can lead to an actual, real-time increase in business-to-consumer transactions.”

The MMA also predicted a resurgence in the use of mobile devices running the Windows 7 mobile operating system. The organization also said that mobile micropayments will allow customers to more easily pay from their “electronic wallets” rather than their debit or ATM cards.


You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....

Next Article in Mobile Marketing

Latest Jobs:

Featured Listings