Pepsi, Gatorade, Lays push NHL contest on Mobile

Share this content:
Pepsi, Gatorade, Lays push NHL contest on Mobile
Pepsi, Gatorade, Lays push NHL contest on Mobile

Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives hockey fans the chance to win four tickets to three major hockey events — the Stanley Cup finals, the All-Star game and the Winter Classic — as well as $500 in spending money.

Branded banner ads are displayed on The Hockey News Mobile, a downloadable application for Blackberry that serves content from The Hockey News.

The application pushes out content such as injury reports, scores, stats and photos several times a day.

When users click on the banner, they can opt to have an e-mail sent to their phone outlining contest details. Clicking the ad does not drive the user away from the app, but only opens a dialogue box, explained Gaurav Jain, VP of business development for Polar Mobile, which developed the application.

“The application already has the user's e-mail address so it's pushed to the user's inbox right away,” he said. “This way, users can respond to the e-mail and enroll in the contest at their leisure, as opposed to having to stop and enter registration information right away.”

That e-mail directs users to a Web site, www.nhl.com/big3, where they can register to win the sweepstakes.

“True fans are thirsty for hockey information anytime − whether it be news, results, stats [or] opinions,” Gilad Coppersmith, managing director at OMD, Pepsi, Gatorade and Lays' media agency. “Mobile allows us to connect with them 24 hours a day wherever they are, but at their invitation only, which is important.”

Since its launch in mid-October, the application been downloaded more than 13,000 times. The banner ad has received over 125,000 impressions and 1,200 user opt-ins for the e-mail. Winners will be chosen November 3.

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here