OgilvyOne partners with mobile provider

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OgilvyOne has teamed up with Mobixell to deliver end-to-end mobile advertising solutions for mobile operators.

"This partnership will enable Ogilvy to tap into best in class technology to continue to develop industry leading mobile applications for our clients,” said Jonathan MacDonald, senior advertising consultant at OgilvyOne, in a statement.

The services being offered under the new partnership will include advertising, brand management, consumer profiling, campaign planning and execution, ad serving and rich media delivery.

OgilvyOne is the global direct and digital unit of The Ogilvy Group, which is part of communications holding company WPP Group.

US-based Mobixell provides solutions for multimedia processing and adaptation, and multi-channel mobile advertising to more than 300 mobile operators and content players worldwide.

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