Nike Women debuts integrated campaign in Asia Pacific region

Share this content:
Nike Women has launched a new integrated campaign in the Asia Pacific region. The campaign, called “Be Transformed,” was created in conjunction with digital agency AKQA San Francisco, Nike's AOR for the Asia Pacific region.

The idea behind the creative is to celebrate the transformation that women go through after taking on an exercise regime.

The campaign illustrates the transformation stories of six female athletes through exercise including biker Sarah Walker from New Zealand, kickboxer Hannah Lo from Malaysia, and volleyball player Sonia Kong from Hong Kong. The manifesto of the campaign centers around lines such as, “Challenge me,” “My body is strong,” and “Because when I train, I am transformed.”

The campaign will run throughout Asia Pacific through mobile and a Web site, as well as in cinema theaters, TV, print, out-of-home and in-store. The campaign also features a building wrap of Beijing's International Plaza.

Nikewomen.com lets users browse Nike products and features the Nike Zoom Sister One+ product. The site also profiles the featured athletes through video and blog content and allows girls to set individual training plans to help aide their personal transformation.

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here