News Byte: Twitter Merges Mobile Marketing With MoPub

Share this content:
Twitter expands mobile ad reach without adding users.
Twitter expands mobile ad reach without adding users.

Twitter set mobile advertisers aflutter today. The social network announced that marketers will now be able to simultaneously place campaigns on mobile apps via Twitter and MoPub, the mobile ad exchange that Twitter acquired last year.

A new promotions suite will enable marketers to address campaigns to MoPub's billion-plus mobile device universe plus Twitter's 41 million users through a single interface at ads.twitter.com. Advertisers currently have to set up separate portals to achieve this.

In a blog published today, Twitter reported promising results with the new system from beta testers including Spotify, HotelTonight, Kabam, and Deezer. “Twitter has jumped to be our number one acquisition channel. We couldn't be happier with the results of the Beta,” said Rich Pleeth, VP of global marketing at GetTaxi, another beta partner.

From a business perspective, the integration of MoPub allows Twitter to expand reach for advertisers without having to grow its own user base.

close

Next Article in Mobile Marketing

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above