News Byte: Microsoft Goes Mobile

Share this content:
News Byte: Microsoft Goes Mobile
News Byte: Microsoft Goes Mobile

Microsoft announced that it has reached an agreement to purchases Nokia's phone business, giving the company an increased stake in mobile marketing and, perhaps, a successor to CEO Steve Ballmer, who will retire next year. Nokia CEO Stephen Elop is a Microsoft alumnus.

The two companies partnered on Nokia phones after the Windows Phone operating system launched in November 2010, most notably with Nokia's Lumia series of devices. Microsoft reports that the phones are outselling Blackberry in 34 markets and have a 10% share in nine markets.

In a presentation outlining  the deal, which also includes the purchase of several patents, Microsoft named increased innovation and marketing efficiency as key motivations. It projects that the deal will help it claim a 15% share of the global smartphone market worth around $45 billion by 2018.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above