News Byte: Microsoft Goes Mobile

Share this content:
News Byte: Microsoft Goes Mobile
News Byte: Microsoft Goes Mobile

Microsoft announced that it has reached an agreement to purchases Nokia's phone business, giving the company an increased stake in mobile marketing and, perhaps, a successor to CEO Steve Ballmer, who will retire next year. Nokia CEO Stephen Elop is a Microsoft alumnus.

The two companies partnered on Nokia phones after the Windows Phone operating system launched in November 2010, most notably with Nokia's Lumia series of devices. Microsoft reports that the phones are outselling Blackberry in 34 markets and have a 10% share in nine markets.

In a presentation outlining  the deal, which also includes the purchase of several patents, Microsoft named increased innovation and marketing efficiency as key motivations. It projects that the deal will help it claim a 15% share of the global smartphone market worth around $45 billion by 2018.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above