News Byte: Lotame Acquires AdMobius

Share this content:
Acquisition marries mobile segmentation and data managment
Acquisition marries mobile segmentation and data managment

Data management platform company Lotame has announced its acquisition of mobile audience management start-up AdMobius.

Since 2012 AdMobius has leveraged partnerships and unique targeting technology to provide marketers with scalable audience and demographic data. Lotame will add this mobile data technology to its existing portfolio of audience data management services.

“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” Lotame's founder and CEO Andy Monfried said in a statement. “We will continue to create value for our clients and support their cross-platform data management needs.”

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above