News Byte: Lotame Acquires AdMobius

Share this content:
Acquisition marries mobile segmentation and data managment
Acquisition marries mobile segmentation and data managment

Data management platform company Lotame has announced its acquisition of mobile audience management start-up AdMobius.

Since 2012 AdMobius has leveraged partnerships and unique targeting technology to provide marketers with scalable audience and demographic data. Lotame will add this mobile data technology to its existing portfolio of audience data management services.

“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” Lotame's founder and CEO Andy Monfried said in a statement. “We will continue to create value for our clients and support their cross-platform data management needs.”

Loading links....
close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here