News Byte: Dairy Queen Aims to Get Closer to Customers

Share this content:
News Byte: Dairy Queen Developing Local Mobile App
News Byte: Dairy Queen Developing Local Mobile App

Dairy Queen (DQ), a nationwide chain serving frosty treats and fast food, will launch in Q4 of this year a pilot for a branded iOS and Android application. Though DQ already has an official app that offers store locations and discounts, the new app—developed and powered by Mozido and which will replace the old app if successful—enables location-targeted mobile promotions and loyalty rewards.

These new features are designed to allow DQ franchises to develop store-level marketing campaigns. This is consistent with DQ's recent focus on driving in-store traffic through relevant offers. For instance, in a recent campaign, DQ emailed hyper-customized deals that were designed to send loyalty program members to locations during the frosty and ice cream-unfriendly month of January.

DQ's upcoming mobile pilot is yet another tool to get customers into its store. The mobile app will initially launch in “select regions” in North America (a DQ spokesperson didn't specify further), DQ will assess client adoption, satisfaction, feedback on features, and improvement in store operations. The app is also designed to allow customers to pay or redeem promotions at DQ point-of-sale (POS) kiosks. The commercial launch is projected for 2014.

close

Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here