News Byte: BlackBerry Dumps its CMO

Share this content:
Ousted BlackBerry CMO Boulben
Ousted BlackBerry CMO Boulben

BlackBerry CMO Frank Boulben was shown the door this morning along with COO Kristian Tear and CFO Brian Bidulka, all hires of Thorsten Heins, who departed as the chief executive of the embattled mobile industry player earlier this month.

Boulben had come under fire in various quarters for the lackluster launch of BlackBerry 10. Under a discussion heading of "Should Frank Boulben Be Fired?" on the discussion site CrackBerry, one user posted as long ago as August, "I think it's time to discuss the elephant in the room... BB's marketing is in an absolutely horrendous state."

"I thank Kristian and Frank for their efforts on behalf of BlackBerry," said interim CEO John Chen in a statement announcing the moves. "I look forward to working more directly with the talented teams of engineers, and the sales and marketing teams around the world to facilitate the BlackBerry turn-around and to drive innovation."

Noting that the company continued to maintain a strong cash position, Chen insisted BlackBerry would continue on as a "top provider of trusted and secure mobile device management solutions."

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here