MTV Networks picks Crisp Wireless to create rich media mobile units

Share this content:

MTV Networks is working with Crisp Wireless, a mobile ad company, to create rich media units on its mobile WAP sites. The partnership, struck last month and announced January 5, has extended MTV's mobile ad unit offerings to include rich media and custom ad design.

“Crisp has better resources, as far as building out rich media units, for when we have advertisers who are interested in serving rich media ads,” said Sol Masch, director of mobile marketing at MTV Networks.

“Premium publishers and large advertisers are looking at mobile a lot more seriously,” added Tom Foran, chief revenue officer at Crisp Wireless. “We think that 2010 will be the year that brand advertising takes off on the mobile Web.”

The first advertiser to take advantage of the partnership was the US Air Force. Its December campaign featured a banner ad of an Air Force plane flying through and virtually breaking the mobile screen. MTV would not disclose what other advertisers plan to run the units.

Under the terms of the partnership, Crisp will provide creative services and technology, including click-to-call units, click-to-video units and location-aware ads. The partnership is nonexclusive, so MTV is able to work with other vendors, as well.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above