Mobile Platforms Collaborate on Deeplinking Guide

Share this content:
Deeplinking gets a resource guide
Deeplinking gets a resource guide

In response to industry-wide shifts toward mobile, several mobile marketing technology companies have joined forces to build a deeplinking specification and best practices guide.

“We realized it was common for our advertiser clients to be unclear on how to deeplink from mobile ads to apps,” says Jason Morse, VP of mobile product at Criteo, one of the leading companies behind this initiative. “We spoke with TapCommerce and ActionXand they were noticing the same thing so we decided to come together and address this issue.”

This mobile deeplinking project will provide a consistent source of documentation, sample code, and software development kits to help app publishers create seamless cross-media marketing campaigns and user experiences. will serve as the central location for developers to contribute to and access the mobile deeplinking support materials. Additionally, all source code is available on cloud-based open source management website The guide only supports the Android and iOS platforms for now, but will support Micrsoft Windows later this year, according to a release.

Deeplinking allows marketers to create direct links from advertising, email and other marketing content that link to specific actions or pages within a site, or in this case a mobile app. Through deeplinking a marketer can drive a retail customer, for example, to a specific product page within the brand's retail app, or even to the shopping cart.

 “For marketers that are new to mobile apps or looking to do performance advertising, this will allow them to accelerate their time to market and enhance their linking structure,” Criteo's Morse explains. “We feel this will reduce the learning curve in the way app developers build apps from end to end.”

In addition to ActionX, Criteo, and TapCommerce, current contributors include Flurry and MoPub.


Next Article in Mobile Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above